On November 22nd, Denmark time, NIO ET7 was awarded the “Annual Leading Technology Award” at the Danish Car Awards. Just over ten days ago, ET7 had just won the “Annual Golden Steering Wheel Award” in Germany. For those interested, check out “NIO wins the Golden Steering Wheel, reversing the trend of Chinese brands taking over the origin of the car industry?” (https://www.42how.com/article/8280).
The Danish Car Awards is a prestigious award in the Danish automotive industry, aiming to recognize models and brands that have made outstanding contributions, inspired others or challenged conventional thinking, and the final winners are selected through public voting and expert evaluation. Among them, the “Annual Leading Technology Award” is given to models that bring change and innovation in areas such as environment protection and autonomous driving technology.
At the awards ceremony held in the Danish capital Copenhagen, the first group of ET7 users in Denmark and NIO employees received the trophy from Daniel Søgaard Hald, the editor-in-chief of Mobilsiden.dk magazine.
Marius Hayler, the General Manager of NIO Denmark, said, “This award is of great significance to NIO, which has just entered the Danish market. We received this honor only a month after listing in Europe, demonstrating recognition from users and the industry. With leading products and services, we will continue to bring enjoyable experiences to Danish users.”
In conclusion, winning two awards in Europe within a month shows that NIO has gained recognition in the European market. The Nordic-style simple interior design of ET7/ES7, coupled with eco-friendly renewable vine wood materials, has deeply impressed European users’ aesthetics.
Even Tesla’s Musk expressed his blessings to NIO for its good performance. With recognition from both users and friends, NIO’s journey into overseas markets is becoming smoother.
Hopefully, other Chinese brands will also have a smooth sailing in overseas markets.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.