On November 1, 2022, Great Wall Motors launched the “New Energy Car Festival·11.11 Crazy Shopping Event”. On the evening of November 10, high-level executives from Great Wall Motors and its five major brands, Haval, Wey, Euler, Tank, and Great Wall Cannon, appeared in the live broadcast room to promote lottery draws and car purchase subsidies.
The event was not small in scale. Taking the third-generation Haval H6 DHT-PHEV and Wey as examples, participants had the opportunity to win a 10,000 yuan car voucher. All models of Euler’s Good Cat and Ballet Cat have a chance to win a 30,000 yuan car purchase fund. Tank offered 10 Tank 300 and 10 Tank 500 vehicles to participate in the event. Great Wall Cannon also offered the opportunity to draw a car voucher for a deposit of 9.9 yuan.
In Great Wall Motors’ Double 11 shopping event, three out of the five brands offered discounts on new energy vehicles, including both pure electric and plug-in hybrids. This shows Great Wall Motors’ strong commitment to and emphasis on its own new energy brands.
As of November 11, the cumulative online viewing of the “New Energy Car Festival·11.11 Crazy Shopping Event” exceeded 19.3952 million, with an interaction volume of 245.5095 million. The data is overwhelming.
In terms of sales, the event generated over 40,000 orders with expected sales revenue exceeding 2 billion yuan, which is significant. For consumers who are genuinely interested in purchasing Great Wall Motors’ cars, this event can indeed encourage some of them to place orders.
Amidst the wave of new energy vehicles, as a traditional automaker, Great Wall Motors is actively transforming. At the technical level, Great Wall Motors already has three technical solutions for pure electric, hybrid, and hydrogen energy. Combined with its existing vertical supply chain advantages and research and development capabilities, the path of Great Wall’s new energy industry chain ecological development is still promising.Information Source: Great Wall Official Website
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This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.