Laser Radar? Tough?
BYD’s high-end brand YOUNG, has unveiled the design blueprint of its exterior. Let’s take a look at the latest design!
The most eye-catching feature of this tough-looking SUV is the front design. You’ll immediately notice the square emblem in the center of the grille. At present, YOUNG has not officially released their logo, so everyone can use their imaginations.
Many people have said that the large-area grille design with a diamond-shaped decoration may induce trypophobia and is hard to handle. However, since this vehicle line is a DM’s PHEV route, it requires a large-area grille for air intake. Moreover, the design background is white, and it is expected to look better with a black grille installed in the actual car.
In addition, the diamond-shaped matrix decoration on the sides of the front, above and below the headlamps, should be interactive lighting. When not lit, the appearance can be comparable to GAHOO’s.
However, you can see that the angle of this front is still very flat, with a large windward area. The current trend of pure electric vehicles favours a low wind resistance design. However, considering the heat dissipation requirements of tough off-road vehicles as well as relatively relaxed performance requirements for energy consumption, this design is still more practical.
On the side of the design, you can see that there is a laser radar module embedded in the middle of the rim, and the module of the rearward camera is also integrated into the gear-shaped structure that surrounds it.
The entire front hood has a distinct upward rising design, which should increase the car’s muscular look.
The tail section obviously adds a center tire package, and the tail light design is relatively straight, with interactive light groups that echo the headlights.
At the right rear of the tail, there is a handle that opens by pulling it to the left, instead of flipping it up, which is practical for those with off-road experience and also suggests that all the car doors should have an electric suction door configuration, given the price of over 800,000.
Of course, for those who want to see all the exterior design information, you can see below:
Who is looking up?
In May of this year, Li Yunfei, the General Manager of the BYD brand and Public Relations Department, outlined BYD’s major businesses on Weibo.
It clearly states that BYD’s passenger car business is composed of Wang Dynasty, Ocean, Tang, and high-end brands.
Except for Tang, which is a joint venture between BYD and Mercedes-Benz, the other sub-brands are all fully operated by BYD.
At the same time, it was announced that this high-end brand will release its brand and logo in the third quarter of this year, and will globally launch the first model (a hardcore off-road vehicle) under the brand in the fourth quarter of the year! And by the first half of 2023, this will be on the market.
The high-end brand will apply BYD’s most advanced automobile technology and represent BYD’s strongest capabilities in electrification and intelligence. The price range for the high-end brand is expected to be between 800,000 and 1.5 million yuan.
At the same time, in terms of branding, product, sales and service network, and operation team, it will be new and independent.### Last Words
There is no official information about this hardcore SUV. Besides the laser radar and camera multi-sensor fusion perception scheme that we can see from the design drawings, we can also see the configuration of interactive lighting group.
Undoubtedly, this hardcore SUV will be equipped with a DM system. However, the 1.5T engine on the DENZA D9 is currently the heaviest product in the DM system, with a curb weight of 2,665 kg.
Therefore, I personally tend to think that this hardcore SUV will be equipped with a larger displacement engine and a larger motor.
Of course, not only a new product is needed to support the selling price of 800,000 yuan, but also we need to wait and see how the luxury value of the brand itself is reflected and perceived by consumers under the endorsement of BYD.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.