Is your girlfriend tempted by the Euler Lightning Cat at only 190,000 yuan?

On January 31st, ORA Lightning Cat was officially launched, and four models were released during the event. The post-subsidy price range is between RMB 189,800 to 269,800, and the official guidance price range is between RMB 201,200 to 282,500.

Performance + Endurance

During this launch event, ORA Lightning Cat announced four models:

• 600 km four-wheel drive high-performance version, post-subsidy price of RMB 269,800;

• 705 km long-endurance version, post-subsidy price of RMB 239,800;

• 555 km premium version, post-subsidy price of RMB 203,800;

• 555 km luxury version, post-subsidy price of RMB 189,800.

Lightning Cat is equipped with a heat pump air conditioning system. At low temperatures, it reduces heating energy consumption through the dual heating modes of heat pump and PTC, effectively improving the endurance.

ORA Lightning Cat has a wind resistance coefficient of 0.22 and is equipped with a new three-electric system, dual-motor four-wheel drive, intelligent torque distribution, maximum power of 300 kW, maximum torque of 680 N·m, and 0-100 km/h acceleration of 4.3 seconds. It uses 19-inch cat claw bionic wheel rims and Michelin PS EV tires.

ORA-PILOT 3.0

ORA Lightning Cat is equipped with the ORA-PILOT 3.0 intelligent driving assistance system, which can achieve HWA+ NOH functions.

Perception hardware includes:

• 1 forward-facing camera

• 4 side-facing cameras

• 4 surround-view cameras

• 5 millimeter-wave radars

• 12 ultrasonic radars

• 1 in-car facial recognition camera

• 5G multi-satellite SD+HD high-precision mapsThe interesting thing is that there were many functional descriptions of the parking of this system at the press conference. It supports fully automatic fused parking, covering 40 extreme parking scenarios, with a number of times of ≤2 and an average parking time of less than 40 seconds.

In the scenario of leaving the parking lot, users can use the mobile app to automatically park with just one click, and summon the car out of the parking lot with just one click. It even supports voice parking.

The ORA-PLOT3.0 intelligent driving assistance system is priced at CNY 20,000, and is currently 50% off before December 31. The top-of-the-line four-wheel drive high-performance version is equipped with it as standard.

ORA-SPACE Cabin

The Eulai Lightning Cat uses the Qualcomm 8155 flagship in-vehicle chip, and theoretically, the fluency of the in-car system is guaranteed.

In terms of voice, it can implement full-scene voice interaction, continuous conversation between people and cars, visible-speaking ability, 20-second delay for long wait times, and other functions that do not require frequent waking up.

The Lightning Cat also uses W-HUD head-up display, which can display driving information such as speed, navigation, and alarm.

The Lightning Cat also uses a total of 11 Harman Infinity speaker audio system.

Conclusion

As ORA’s first mid-sized pure electric sedan, and also the product with the highest price and size within the entire brand, the price of the Eulai Lightning Cat is just right for the “Four Little Dragons” (SL03, Hippo, NETA S, C01) that are currently hot in the market.

Although ORA’s main target market is women, from the perspective of the product itself, the Eulai Lightning Cat and the Four Little Dragons each have their own advantages and disadvantages, but the overall cost-effectiveness is still impressive.I personally think that the appearance of this car is stylish, and the sales performance after official delivery remains to be seen.

Related Reading

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This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.