Lotus Eletre officially announces the domestic starting price: RMB 828,000.

On October 25, 2022 Beijing Time, Lotus held a global launch event and announced the final domestic price of Eletre: starting from 828,000 yuan.

As much information has been previously released, let’s directly look at the latest highlights:

Eletre is globally launched and offers two models in Mainland China: the Sport Plus (S+) and the Track Edition Plus (R+):

  • Eletre S+ version starts at 828,000 yuan and will be delivered from March 2023;
  • Eletre R+ version starts at 1,028,000 yuan and will be delivered from May 2023;
  • Lotus Hyper OS, the next-generation cockpit operating system, is first released and will be applied to Eletre first.

The Sport Plus (S+) model can output a peak power of 450 kW/603 hp, and accelerate to 100 km/h in 4.5 seconds; the Track Edition Plus (R+) model can output a peak power of 675 kW/905 hp and is equipped with a rear electric drive 2-speed gearbox, achieving the fastest 0-100 km/h in 2.95 seconds.

At the same time, the Track Edition Plus (R+) can also unlock the Track exclusive racing mode, with standard R+ exclusive carbon fiber package and SMC engine hood and other racing-level configurations.

Range

Eletre comes with a standard 112 kWh battery pack, with Sport Plus (S+) model having a range of 650 km under the CLTC test standard and Track Edition Plus (R+) model having a range of 560 km under the CLTC test standard.

## Cabin
The overall vehicle drag coefficient is only 0.26, which can help achieve longer range than SUVs of the same size.

Eletre is equipped with two Qualcomm Snapdragon 8155 chips and an operating system called Lotus Hyper OS built on UNREAL 3D engine, which supports multi-dimensional interactions and rich entertainment functions such as 5-screen real-time linkage, 3D navigation and audio.

In fact, the vehicle infotainment system is the most anticipated feature in the cabin. On the one hand, the introduction of game engine technology can bring the visual effects of the entire infotainment system to an unprecedented level; on the other hand, interaction based on 3D visual effects could not be achieved in the past due to insufficient hardware computing power available in the car.

Nowadays, it is extremely significant to achieve such a thing, and it may open up a new round of competition in the cabin.

In addition, Eletre is also the first mass-produced SUV model with KEF, a British audio brand, equipped as a standard feature across the product line. The standard configuration includes 15 speakers with a power of 1380 W, incorporated with the unique Coaxial Point Uni-Q technology. The sound is emitted from the same point for both treble and midrange, offering a consistent listening experience for every passenger in the car. The advanced option is to have 23 speakers with a power of 2160 W, using the Uni-Core technology, which allows for powerful and high-quality bass from a super-compact housing. Additionally, it also supports Dolby 3D panoramic sound with a 7.1.4 channel.

However, facing the optional price of 35,000 yuan, it is unclear whether the actual hearing experience can be worth the price.

Eletre also offers a standard 5-seater and optional 4-seater configuration, with an optional price of 30,000 yuan.

After-sales service

Lotus Eletre provides users with a whole vehicle warranty of 5 years or 150,000 kilometers from the date of vehicle delivery; the warranty period for the three electric components (power battery, drive motor, and drive motor controller) is 8 years or 200,000 kilometers. At the same time, it provides free maintenance for 5 years from the date of vehicle delivery, matching unlimited mileage, unlimited times of free home pick-up/drop-off and mobile door-to-door service. In addition, Eletre owners will also enjoy lifetime unlimited traffic car network service and 24-hour road rescue service with unlimited mileage and times.

In addition, if you place an order before December 31, you can upgrade to enjoy lifetime warranty, which shows that Eletre’s sincerity is quite enough this time.

Lotus is building a flash charging network system for urban travel, which includes urban landmarks, top shopping districts, etc. Currently, Lotus Energy Flash Charging Stations have landed in the core areas of Beijing, Shanghai, Guangzhou and Shenzhen. By the end of 2023, there will be more than 200 flash charging stations. In the future, all Lotus flash charging stations will be open to more car brands that meet the technical requirements.

Lastly

It is worth noting that currently Lotus only has two pure electric vehicle models, one of which has already been sold out, the Evija, and the other is the newly announced Eletre with a starting price of 828,000 yuan. With such two cars and the speed of self-built station layout, people can’t help but expect Lotus to launch another 3 pure electric vehicle models in the future.

As for the three new vehicles that Lotus will launch in the next four years: In 2023, it will launch the Type 133, a pure electric intelligent four-door coupe; in 2025, it will launch the Type 134, a pure electric intelligent “new species”; and in 2026, it will launch the Type 135, a pure electric small coupe.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.