There’s nothing more healing than a sudden surprise. Just like for media workers who adhere to the “flexible work system”, the early morning and evening of October in Beijing have begun to require long-sleeved coats. And when they casually put their hands in their pockets, they unexpectedly encounter the “Chairman Mao” left here last year.
Also, for Avita 11, which walks the emotional intelligent SEV market, the road that was released in August and delivered in December has already reached halfway through in October, and Avita has to give users a value of 40,000 yuan autumn gift.
On September 25, Avita 11 announced the first batch of user lock-in rights. Based on the previous rights, users who lock-in before October 31 can enjoy four limited-time benefits:
- Lifetime vehicle warranty for the first owner;
- Lifetime warranty for the first owner of the three electric components;
- Add NCA smart driving navigation assistance, ICA intelligent cruise assistance, and AVP valet parking function;
- The original personalized optional configuration fund has doubled from RMB 6,000 to RMB 12,000 and is applicable to all optional configurations.
The Confidence of the Key Player
As a new member of the new energy vehicle field, Avita, which is empowered by the three major domestic giants of Changan Automobile (C), Huawei (H), and CATL (N), is of course an automobile brand born with a “golden key”.
The “golden key”, especially a “golden key” that can directly access the top pure electric technology, is nothing more than a night walk in a silk robe. The way Avita shows its key is also very consistent with the meaning of “shared power”.
Whether it is the senior executive interview before the release in August or the voice at the first 4A auto show in China this year, the three companies of C, H, and N have maintained a consistent pace and attended together.
Tan Benhong, Chairman and CEO of Avita Technology, Wang Jun, Chief Operating Officer of Huawei Intelligent Car Solution BU and President of the Intelligent Driving Product Line, and Xiang Yanhuo, President of the Passenger Car Solution Department of CATL China, are the “iron triangle” in this lineup.
Tan Benhong used the following analogy at the Chengdu Auto Show: Wang Jun from Huawei is playing the role of a mathematician, Xiang Yanhuo from CATL can be seen as a chemist, and he from AVETA is an engineer.
The mathematician is responsible for playing with electric drive and intelligence, the chemist is responsible for handling power batteries, and the engineer is responsible for designing the structure of the car. With the three elements of “intelligence”, “electric” and “vehicle” for intelligent EVs, they correspond well with the various benefits of the locking rights this time.
Car Package Insurance
Tan Benhong once said that for the AVeta 11, the design team of AVeta in Munich was involved in the 798 proposal.
For visual aesthetics, we usually can only use sensory vocabulary to describe it, but for design aesthetics, there are measurable data to follow.
When we mark up the dimensions of the AVeta 11, the wheelbase is 2975mm, the length of the car is 4880mm, and the wheelbase-to-length ratio is close to the golden ratio; the width of the car is 1970mm, and the height is 1601mm, with a width-to-height ratio of 1.23, which gives it a lower center of gravity visually; coupled with 21/22-inch wheels, the height of the wheel is only 0.48, further reducing the overall height of the car.
As our vision penetrates through the body of the car, the overall structure of the AVeta 11 supports these data.
Even in today’s automotive industry, design aesthetics and durability are not necessarily antonyms. However, in traditional intuition, because they are two fundamentally different properties, they are easily set in opposition.
If it were a month ago, I might have had to work hard to prove this point, but now, Avita offers lifetime warranty for the first car owner, is there any need for explanation?
If there is a problem with the whole car, Avita has got it covered.
Electric System Warranty
As an electric vehicle, beyond mechanical maintenance, it is the three electric systems of the motor, controller, and battery.
The three-electric system of Avita 11 is a “collaborative project” between mathematicians and chemists.
In terms of driving performance, although it is an SUV, its twin-motor all-wheel drive from Huawei DriveONE can output up to 425kW of maximum power, and the long-range version of 0-100km/h acceleration only takes 3.98 seconds.
Providing energy for high-performance electric drive is the ternary lithium battery pack from NINGDE TIMES’ CTP2.0 technology. The efficient battery pack grouping technology endows the Avita 11 long-range version with a 180Wh/kg energy density 90-degree battery pack and the ultra-long-range version with a 190Wh/kg energy density 116-degree battery pack, representing the highest level of NINGDE TIMES’ mass production technology today.
Even more groundbreaking than the above is its 750V high-voltage charging. Under this charging mode, Avita 11 can achieve a charging power of up to 240kW, fast charging in 10 minutes, and a range of about 200km.
Meanwhile, Avita has joined forces with energy veteran BP to build a high-voltage fast charging network. According to the plan, by the end of next year, they will build more than 100 standardized high-voltage fast charging stations with a maximum single-gun power of 240kW and a maximum station power of 480kW in 19 cities across the country, laying the foundation for a high-voltage fast charging network.
High power is good, but user psychology is also important. Even in 2022, even with lower-priced phones, many people are still worried about “fast charging damage to batteries” when we open various social media platforms, let alone a car that is several times more valuable.
However, Avita now offers a lifetime warranty of the three electric systems for the first car owner, so feel free to charge.
If there are any problems with the three electric systems, Avita has got you covered.
Smart Care
As the model with the highest “Huawei content” in the lineup, Avita 11 is the first electric vehicle in China equipped with HI’s full-stack intelligent automotive solution.
Its AVATRUST Super-perception system includes 3 laser radars, 6 millimeter-wave radars, 12 ultrasonic radars, and 13 high-definition cameras. The perception is supported by an AVATRUTH supercomputing system, including Huawei’s 400TOPS computing power MDC 810.
These two are supported by AVATRANS intelligent navigation system, including NCA high-speed driving navigation assistance function and NCA urban area driving navigation assistance function.
During last year’s Shanghai Auto Show, a testing video of the city’s intelligent navigation driver assistance system went viral, and Huawei HI was behind this operation.
Although so far we have not experienced the full potential of this system on Avita 11, its excellence is obvious, and we have high expectations for it.
When Avita 11 was launched in August, it offered NCA high-speed cruise assist and remote parking assist to its customers.
Now, Avita is giving away NCA urban driving assist, ICA intelligent cruise assist, and AVP valet parking function as additional gifts.
With Avita, you can embrace the future of intelligent driving with ease.
As for the entire vehicle, battery and electric motor, and intelligent driving, Avita provides a solid foundation. What else can Avita offer?
Don’t forget that Avita 11 was crowned ’emotional smart electric SUV’ at its debut, with its unique design and customizable add-ons. For example, you can change the style of the rims, pick a different NAPPA interior color or install electric doors.
Previously, Avita 11 offered a personalized add-on fund worth 6,000 yuan, but now it has doubled to 12,000 yuan.
Therefore, Avita provides the freedom for customers to customize their vehicles as they see fit.
Not only that, but Avita has also earned its customers’ trust, providing them with a reassuring experience.
So, to all the Avita owners who are about to pick up their new cars, what kind of autumn surprises do you want to customize your cars with?
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This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.