On July 8th, Ford Motor Company announced its second quarter 2022 sales in China. The COVID-19 pandemic had a great impact on the industry and market in April and May, and Ford’s second quarter sales reached 119,187 units, a year-on-year decrease of 22\%.
However, with the end of the pandemic and the promotion of related policies, Ford’s sales in China are showing a recovery trend. Currently, Ford dealerships and city showrooms in China have all resumed operations, and the production capacity of joint venture companies has also returned to pre-epidemic levels. Sales in the month reached 50,052 units, a year-on-year increase of 2.9\% and a month-on-month increase of 37.6\%.
Ford brand passenger car sales in the second quarter reached 44,105 units. Sales in June reached 20,149 units, a YoY increase of 25.9\%, and a MoM increase of 50.8\%, showing a strong recovery trend. Sales of Ford brand SUVs in the second quarter were 25,833 units, with June sales rising 27.2\%.
A total of 3,576 units of Ford Mustang Mach-E were delivered in the first half of the year, and 1,918 units were delivered in the second quarter, a 15.7\% increase compared with the first quarter. Ford stated that vehicle deliveries delayed due to the pandemic are also being carried out orderly, and the fastest delivery period has been shortened to four weeks.
Lincoln’s second-quarter sales in China reached 18,215 units. With the improvement of the pandemic and the recovery of the market, sales in June reached 8,322 units, setting a new monthly sales record for 2022, with a YoY increase of 18.8\% and a MoM increase of 70\%.
In addition, the Lincoln Corsair SUV had a total sales of 8,508 units in the second quarter, and sales rapidly rebounded in June, surpassing 4,100 units, achieving YoY and MoM double growth. As of June, the total sales of Lincoln Corsair have exceeded the 100,000 mark, becoming the first Lincoln model in the Chinese market to enter the “100,000 Sales Club”. Lincoln Z sold 3,560 units in the second quarter, showing significant growth in June with a MoM increase of 84\%.
With the overall recovery of society and the market, as well as a series of policies to promote consumption, market demand is gradually recovering. Ford China’s sales in June also saw a significant increase.Ford said it will accelerate the implementation of its “Ford China 2.0” strategy, deepen its transformation in electrification, intelligence and comprehensive improvement of customer experience, and launch more competitive, personalized and tech-savvy products and experiences.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.