Translation in English Markdown
Author | Zhou Mianwu
Editor | Cold Zelin
Li Xiang revealed today that “the order volume of Ideen L9 is very good, and the sales volume is definitely not a problem compared to Ideen One.”
At the same time, there are also many pictures of Ideen stores being overcrowded on the Internet.
When Guangzi travels to Ideen’s store for a static experience, two consumers next to him paid the deposit very quickly after a simple experience.
Excellent product
According to Li Xiang, “among the group that purchases more than 200,000, as many as 89% are family groups.”
In terms of building products for families, Ideen Automotive has its own unique understanding.
For example, L9 still continues the style of Ideen One, and tries to make every row of passengers comfortable in the limited space.
Taking the often ignored third row as an example, the L9 supports angle adjustment and seat heating, and is equipped with a 15W fast charging port, cup holder, and space for mobile phone on both sides.
In terms of screen viewing angle, the viewing experience in the third row is even better than that in the second row, and it also supports gesture control.
After experiencing the third-row space, a male passenger who is 1.8 meters tall told Guangzi travels: “Sitting for a long-distance journey in these three rows is no problem at all, and the cushions are also very comfortable.”
Compared with other SUV third-row spaces, they are almost impossible to reach half the space of L9’s third row, and the functions are often not complete enough, and it is more like “sitting reluctantly”. It is precisely because Ideen defines products around families that it will try its best to make the third row comfortable enough.
The second-row space of Ideen L9 may have many functional highlights, and the most practical one is the 0-50 degree hot and cold dual-control box. If you don’t bring your own baby, you probably won’t think about the importance of warm and hot milk.
Apart from gesture control, the central control screen in the second row is very convenient for adults to touch with their fingers directly, but the learning cost of gestures may be high for the elderly.
On Ideen L9, you can also connect Switch, PS5, XBOX. Although not all dads will be interested in this function, almost all children will be very happy about it.
After connecting the second-row screen to Switch, it supports screen projection to the first row, and can achieve four-person dual-screen simultaneous gaming. You can also connect tablets, mobile phones, and computers for screen projection, and some models can achieve extended screen functions.
The second row is equipped with a small tabletop on the right side, which is slightly smaller if you want to work long-term with a notebook or tablet. After experiencing the leg support function on the right side of the second row, Guangzi travels feels that it is average.
In addition to this, the second row is equipped with a 60W type-C interface, and the wireless charging of one row can be upgraded to 60W according to the brand in the later stage.Photon noticed that men who visited the site were generally interested in HUD, air suspension, and LiDAR. This is also an upgrade compared to Ideal ONE.
All the designs revolving around the home gave Li Xiang confidence that L9 could sell better than ONE, even though it was a hundred thousand more expensive.
BBA is having a hard time
According to the data of DCD, in the past 12 months, among SUVs priced at over 350,000 yuan, apart from Model Y, the best-selling ones were BBA’s GLC, X3, and Q5L, with an average monthly sales of about 10,000 units. The next are Touareg and XC60, with an average monthly sales of less than 5000 units.
Touareg and XC60 are basically at the same price as Ideal ONE, while BBA’s three mid-sized SUVs are basically in the same price range as Ideal L9.
Although they are in the same price range, in terms of size, L9 and Mercedes-Benz GLS, BMW X7 are in the same level. In terms of interior space and 0-100km/h acceleration, L9 is even slightly better than the latter two cars.
Besides, L9 has many functions that GLS and X7 do not have.
It seems that there is a feeling of buying S-Class or 7-Series at a C-Class or 3-Series price. In the face of such products, BBA’s good days are really numbered.
According to the sales department, users who paid the deposit today have a delivery date scheduled for Q4, and Li Xiang previously stated that he is confident that the delivery will exceed 10,000 in September. This way, BBA may not welcome the “spring” of next year.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.