Monthly delivery results from 7 new energy vehicle companies in November
On November 1st, it is time for every new energy vehicle company to announce its delivery results. Judging from the order of the announcements, it is easy to guess whose performance is more outstanding this month. Generally, those with better results are eager to announce it first. Overall, the impact of “chip shortage” is increasing for many car companies, leading to more serious delivery problems.
Unlike in the past, we have compiled data from 7 new energy vehicle companies this time, including the newly added WM Motor and the recently launched delivery of JiKe. Among the October delivery results, XPeng Motors’ performance was the most eye-catching. XPeng has hit over 10,000 units in sales for two consecutive months, showing a very strong offensive. NETA made it to second place for the first time, while NIO ranked behind WM Motor.
XPeng Motors
The First to Reach 10K for Two Consecutive Months
In October, XPeng Motors delivered 10,138 vehicles, a year-on-year increase of 233.5%, with total sales of 66,542 units from January to October this year. In addition, as of the end of October this year, XPeng Motors had delivered more than 100,000 vehicles.
XPeng’s delivery volume has been relatively stable, without significant ups or downs. XPeng has long been the second-place finisher in the new energy vehicle list. Netizens often jokingly refer to XPeng as the “eternal runner-up” of new energy vehicles.
This time, XPeng “fought back”. Although its delivery volume decreased slightly from last month, it has still delivered more than 10,000 units for two consecutive months and topped the list. It is commendable to be able to maintain a stable performance in an environment that is not optimistic.
Currently, XPeng Motors has three models for sale, among which the XPeng P7 delivered 6,044 units in the month, an increase of 187% year-on-year, and it remains the main model with stable performance. Since its self-revised version, the G3i has contributed to the sales performance since its delivery in September. In October, 3,657 units of the G3 series were delivered, setting a new record for monthly delivery since the launch of the model.
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As a result of insufficient production capacity and a shortage of millimeter-wave radar supply, the newly launched third mass-produced car model XPeng P5 sold out quickly in September, with only 437 cars delivered in October. Therefore, XPeng Motors has launched two delivery plans for customers. Car owners who choose to install the radar after picking up the car will be promised a free gift of XPILOT (3.0/3.5) software. Car owners who choose to wait for delivery will still be delivered in order without enjoying relevant rights.
NIO Auto
Monthly delivery exceeded 8,000 units for the first time, catching up with the leading new forces
NIO Auto delivered 8,107 units in October, a year-on-year increase of 294%. This month, NIO Auto achieved a monthly delivery of over 8,000 units for the first time, ranking second on the new energy vehicle sales chart. Cumulative deliveries from January to October this year amounted to 49,534 units, a year-on-year increase of 398%. The total delivery volume of NIO Auto has reached 75,837 units.
NIO Auto’s on-sale models include NIO N01, NIO V, and NIO U Pro, among which NIO V and NIO U Pro are the brand’s main models. According to official data, NIO U Pro had over 5,000 orders in October.
It can be seen that the brand’s main sales models are moving towards NIO U Pro. As a modified version of NIO U, thanks to upgrades such as improved configuration, larger dimensions, and overlapping price ranges with NIO V, this has become a direct reason why many consumers prefer to choose NIO U Pro over others.
Recently, NIO Auto announced to have completed a D1 round of financing worth 4 billion yuan. The financing was led by 360 Group with 2 billion yuan and multiple well-known investment institutions such as China International Capital Corporation, SHENWAN HONGYUAN, GF Venture Capital adding to it. The cooperation between NIO Auto and 360 Group is also continuously advancing, and the two sides will cooperate in areas such as car networking security, intelligent driving, and intelligent cockpit.
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In terms of new products, the upgraded version of NETA V, NETA V Pro, will be launched on November 3rd, and NETA S will also be launched at the end of this year. These two models will make a huge contribution to the sales of NETA auto in the future.
IDEAL
Little Change Maintains Delivery Quantity
In October, IDEAL delivered 7649 vehicles, a year-on-year increase of 107.2%. From January to October this year, the cumulative delivery reached 62919 vehicles. In addition, IDEAL ONE has delivered a total of 96516 vehicles since its launch.
Not only new energy vehicle companies, but also major automakers have been affected by the “chip shortage” recently, resulting in varying degrees of production and delivery difficulties. The delivery volume of IDEAL dropped last month due to this situation, which caused it to miss the record of delivering more than 10,000 vehicles in a single month. However, the situation of IDEAL this month is not too bad, at least maintaining the delivery quantity without a significant decline.
In addition, on October 28th, the hundred thousandth IDEAL ONE was officially off the assembly line at IDEAL AUTO Changzhou base, and IDEAL ONE also became the first single model of new energy vehicle startups to exceed 100,000 units.
Although IDEAL has achieved good results by competing with other leading new energy vehicle companies with a single model, in the long run, the limitation of the development of IDEAL AUTO by sticking to the “thousands of miles on a single horse” strategy is significant. However, according to known information, IDEAL will launch the first product of the full-size luxury extended-range electric SUV on the X platform, the next-generation extended-range electric platform, and will launch two more SUVs on the X platform in 2023.
WM MOTOR
Better Late Than Never Returns to the Battlefield
In October, WM MOTOR delivered 5025 vehicles, a year-on-year increase of 67.3%, which is similar to the previous month, trending towards stable development. From January to October this year, WM MOTOR delivered a total of 34068 vehicles, while the total deliveries of the brand reached 78,597 vehicles, still having a certain gap with the first echelon.
WM Motor has never given up on this “battlefield”, but has been quietly cultivating it. When the time is right, it will release its ace in the hole. Therefore, on October 22nd, WM Motor’s first-ever full-scenario intelligent pure electric sedan, the WM Motor M7, was officially launched.
The appearance of the WM Motor M7 also means that WM Motor’s “SUV + Sedan” dual-line strategy has officially begun. With a combination of top-notch configurations and supercomputing power, this car can be said to have maximized its competitiveness. With the configuration in place, can it compete with equally strong rivals of the same level? We will only be able to see the true results when it is delivered in mass production in 2022.
NIO
Upgrade of Production Line Affects Delivery
NIO, the “big brother” of new forces, did not have good delivery figures for October, with a total of 3667 deliveries, a year-on-year decrease of 27.5%, and only 13 more than Zeekr. It directly dropped to fifth place on the list.
It is worth noting that NIO has delivered a total of 70,062 vehicles from January to October this year, remaining the brand with the most deliveries. However, it is only 3520 vehicles ahead of XPENG Motors. If it does not perform steadily next month, it is very likely to be overtaken by XPENG.
The reason for the decrease in delivery volume this month is the transformation and upgrading of the JAC-NIO Hefei manufacturing base, which will introduce new models and further increase production capacity. Therefore, the production plan for October was affected, resulting in some vehicles scheduled for delivery in October being unable to be delivered on time.
However, officials stated that the factory gradually resumed production at the end of October, and it is speculated that NIO’s delivery volume will rebound in the near future.
ZERO RUN Motors
Order Volume Exceeded Ten Thousand and C11 Entered the Battlefield
The delivery volume of LI Automobile in October was 3,654 units, an increase of 256% compared with the same period last year. However, due to chip shortages and industrial power restrictions, some supply chain capacities were affected, resulting in a slight decline in LI’s delivery this month.
It is worth mentioning that LI Automobile received 12,835 orders in October, which exceeded 10,000 for the first time. According to official data, on October 31st alone, there were as many as 2,579 orders.
In contrast to the past, over 95% of the monthly deliveries were LI T03 models, and since the delivery of the LI C11, it has quickly boosted LI’s sales. From the order data in October, it can be seen that the proportion of LI T03 has dropped to 66.8%, while C11 accounted for 33%. This shows the popularity of LI C11.
With the enrichment of the product line, LI’s sales have been growing, but currently affected by the external environment, the production progress always fails to keep up. If the production can be resumed to the normal level, it is believed that LI’s delivery data will look better.
Zeekr
Extremely Fast: Delivered 199 Units in Its First Week
On October 23, Zeekr initiated the delivery to the first batch of car owners and delivered 199 units in the first week.
It must be said that Zeekr’s action is very fast. From the announcement of the brand name on March 19 to the beginning of presale on April 15, and then to the delivery on October 23, it only took Zeekr 218 days, which is faster than most car brands in their early years.
Although Zeekr is fast, it has also encountered many problems. Since the presale, Zeekr has encountered many dissatisfied customers with the car purchase plan, such as “standard equipment becomes an option,” and “either one of the motors” and others.
Within four days after delivery, two more incidents occurred, including “the EC panoramic sunroof color does not match”, “navigation cannot be positioned”, and “interior seat material issues,” among others.
Action is a good thing, but with the premise of ensuring product quality, it’s not the case that “haste makes waste” and rushing forward blindly can bring success. The Zeekr 001 model has a unique feature in the new energy market, and its starting point is good, so we look forward to its higher achievements in the market.
In conclusion
In short, during this period, all car companies have been affected by the macro environment, resulting in serious problems with deliveries. However, even in such a situation, we can still see that powerful car companies are fighting bravely in adversity, which also demonstrates that with sufficient strength, many problems are not a problem.
Seeing the delivery volume of new forces in October, we only want to say that those who perform well should continue to work hard and strive for greater success, while those who lose on the battlefield should adjust their state and boost morale. After all, the new forces are becoming more and more promising.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.