September 6, 2021, the Germany International Automobile and Intelligent Transportation Exhibition (IAA Mobility) officially kicked off, and this is also the first Germany International Auto Show held in Munich since taking over the flag from Frankfurt. As the first of the five major international auto shows to open after the epidemic, this Munich auto show will also become a historic milestone in Western society’s future intelligent transportation.
In fact, as early as 2019, Great Wall Motors participated in that year’s Frankfurt auto show and showed a strong desire to enter the European market. However, the global COVID-19 pandemic in 2020 led to changes in the pace of economic activity in various countries, and Great Wall’s European strategy was not carried out as planned. However, in this Munich auto show, Great Wall Motors, together with its two brands, WEY and ORA, once again entered the European market with a firm strategic goal.
The Mocha (named Coffee 01 in Europe), which made its debut at the auto show, is a PHEV that uses the P2 + P4 architecture, with a pure electric range of up to 150 km.
As a “new generation of intelligent automobile people” promoted by WEY, the Mocha (Coffee 01) PHEV has advanced intelligent driving assistance functions, including HWA highway auxiliary driving system that can realize intelligent lane changing, automatic following in low-speed laneless scenarios and curved motion control, among other high-level driving operations.
In addition, the vehicle is also equipped with industry-leading intelligent driving black technology, such as world restoration, fusion parking, exploration/track reversing, and supports FOTA upgrade of the whole vehicle, breaking the inherent cognition of outdated architecture in fuel vehicles.
In terms of intelligent cockpit, the Coffee 01 PHEV is equipped with four screens, a full-scene AR-HUD, and intelligent technology such as AI facial recognition.
Users can also customize application scenarios, such as timed air conditioning, ambient lighting, and music playback in a fixed vehicle location. In terms of cockpit hardware, the Coffee 01 PHEV boasts cutting-edge specifications including the Qualcomm 8155, 12G DDR4 internal memory, and 64G UFS storage space.
For WEY, Europe is an extremely important market. The first European brand experience center will open in Munich in 2022, and more than 60 service stations will be built in the first year to provide users with services.
🔗Source: Great Wall Motors
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