On September 9, 2021, IM Auto released the final 800 angel round seats after the Chengdu Auto Show ended. The 100 limited seats were sold out within 2 minutes, and even 1 minute on each of the 8 consecutive sales days. Together with the 2,200 seats available during the Shanghai Auto Show, the pre-sale of IM L7 Angel Round was successfully concluded.
User Profile
Users who pre-ordered IM L7 Angel Round Edition are mainly aged between 26 and 40, with more than 72% being under 40 years old. Users who work in the fields of the Internet, finance, or art are the main user group among the 3,000 users.
Moreover, according to IM, 78% of the angel round users are upgrade buyers, and more than 75% of them own traditional luxury brands such as BBA. This means that nearly 60% of angel round users are traditional luxury car owners.
From the data, it can be preliminarily concluded that pure electric cars are highly acceptable among young and highly-educated people. Traditional luxury car owners are also gradually showing a preference for high-end intelligent electric vehicles.
User Preferences: Design, Intelligent Driving, and Gen 1.0 Data Rights Plan
In the product preference survey, 71% of users said that the appearance of IM L7 is “very stunning”, while 56% of them said they “can’t wait to personally experience IM Auto’s IM AD intelligent driving system”. 62% of users consider the “Gen 1.0 Data Rights Plan” as a key factor in choosing IM L7.
With the sloping windshield, streamlined back design, and other design factors, the L7 mass-produced car has a super-low wind resistance coefficient of 0.21, ranking among the top three globally. With the support of the chassis tuning from the Williams Advanced Engineering team of the F1 team, the dual motors at the front and rear make the 0-100km/h acceleration time only 3.9 seconds, comparable to that of a German high-performance sedan.
IM Auto’s IM AD intelligent driving system has already been tested in a variety of complex scenarios, such as automatic passing through unprotected left-turn intersections, intelligent following in congested traffic, flexible avoidance, high curvature corners, and obstacle recognition, in many major cities’ busy districts and expressways. The actual effect is highly anticipated.
The launch of IM Auto’s “Gen 1.0 Data Rights Plan” is the closest user value confirmation system and community order model to the concept of the metaverse among current automakers. IM Auto’s users will be able to obtain “Genesis Stone” within this system, which can be used to exchange for high-value services, such as vehicle upgrades. The intelligent driving algorithm and map rely on data iteration, which comes from every user who purchases a car. Giving users real data ownership rights is in line with national policies and the value creation concept of users.
MIIT Declaration Diagram LeakedAs the Perfect Ending of ZHiji L7 Angel Round Approaches, the Next Round of User Reservation Will Also Begin Soon. Just Yesterday, the Ministry of Industry and Information Technology (MIIT) Released the Declaration Image of ZHiji L7. There Are Currently Two Power Versions of L7, and the Dual-motor Models Are Equipped with Permanent Magnet Motors in the Front with 175 kW and in the Back with 250 kW Respectively. While the Single-motor Model Has a 250 kW Rear Motor. The Two Models Have Different Widths and Curb Weights of 2,290 kg and 2,165 kg, Respectively, Which Are Slightly Lower Than the Ministry of Industry and Information Technology Data of NIO ET7, a Comparable Model.
🔗Source: ZHiji Auto
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.