Recently, with the addition of two new Peugeot 308 plug-in hybrid models overseas, this also means that Peugeot can achieve a 70% electrification rate by the end of this year, including passenger cars and commercial vehicles.
However, Peugeot’s definition of electrification is slightly different from that of other brands. The brand regards a certain model having a pure electric or plug-in hybrid version as the realization of electrification.
Peugeot’s goal for 2023 is to achieve an 85% electrification rate, with a target of 100% by 2025. For commercial vehicles, this year will achieve 100%.
Let’s take a look at Peugeot’s lineup in 2021:
In May of this year, the sales of Peugeot 3008 PHEV in Europe reached 4,034 units, while the e208 was 2,980 units.
In the May sales ranking of new energy vehicles in Europe, Peugeot 3008 PHEV ranked eighth and e208 ranked fifteenth, equivalent to the Chinese market’s Ideal ONE and NIO ES6, respectively.
Looking at the actual performance of Peugeot’s new energy vehicles in China, the national sales of Peugeot e2008 in May were only 115 units, Peugeot 508L new energy were 152 units, and Peugeot 4008 new energy were 170 units. There is a certain gap in sales compared to the European market.
Peugeot CEO Linda Jackson stated that electrification is a strategic priority, and this strategy is bearing fruit in Europe. Internationally, more quality products will be launched through electrification platforms.
Today, facing the constant rise of new forces in the Chinese market, traditional car companies bear greater pressure than in the past. At present, Peugeot has not made a major strategic layout in the domestic market, only following the trend by launching a few models.
Peugeot is actively transforming, like many traditional car companies. We look forward to seeing what changes will happen in the Chinese auto market in the future.
Information source: Peugeot official website
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.