Volkswagen CEO Diess: Apple's car-making presents challenges to the industry.

On December 23, Volkswagen CEO Herbert Diess responded to the news of Apple’s foray into the automotive market. He stated that well-funded tech giants like Apple entering the industry would bring greater challenges.

Diess commented on LinkedIn, “We look forward to the arrival of new competitors who can accelerate industry transformation and bring new technologies. These companies have extremely high valuations and rich resources, and we have great respect for them.”

This month, Volkswagen’s supervisory board expressed full support for Diess, and the internal personnel turmoil within the Volkswagen Group has come to an end. Diess will lead Volkswagen to accelerate its transformation and has already announced plans to upgrade Volkswagen’s factory in Wolfsburg to compete with Tesla.

For the Volkswagen Group, 2021 will be a crucial year. With the launch of the ID.4 compact SUV and the upgraded Taycan, Volkswagen will accelerate its electrification transformation.

In the comments, Diess wrote, “The world’s most valuable company will return to the mobility sector, possibly Tesla, Apple, or Volkswagen.”

🔗Sources: Bloomberg, LinkedIn

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email