Mercedes-Benz has released an official teaser video for the all-new S-Class (code-named W223) today. In the video, Mercedes COO Markus briefly described the vehicle, saying “The all-new S-Class embodies all of Mercedes-Benz’s characteristics: ultimate comfort, connectivity, safety, and efficiency. In short, the all-new S-Class is the result of Mercedes-Benz’s 135 years of accumulated experience in the automotive industry and the latest technology such as artificial intelligence.”
Afterward, the company released a demonstration video of the all-new S-Class, showcasing the highly anticipated augmented reality (AR) head-up display system. With the AR technology, the navigation direction markers on the windshield of the S-Class blend seamlessly into the road environment, creating a highly immersive 3D effect, as seen in the video.
Additionally, the massive hollow space previously spotted behind the screen in leaked interior images of the S-Class can now be identified as the location of the powerful AR HUD system. Markus proudly introduced this system as one of the many important highlights of the all-new S-Class, along with the statement made at the beginning of the video that the featured S-Class is a hybrid model with a pure electric driving range of up to 100 km.
As the legendary luxury car model under the Mercedes-Benz brand, every generation of the S-Class attracts considerable attention. In 2013, the tenth generation S-Class (code-named W222) received high praise from the industry for its presidential level interior design and innovative technology features such as magic body control and level 2 assisted driving. Mercedes’ advertising slogan “The Inventor of the automobile reinvents the automobile” rang true. Now, in the age of automotive intelligence and electrification, we eagerly await the release of the all-new S-Class in September to see if it can continue the legend of the W222 model.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.