Tesla CEO Elon Musk stated on Twitter that “We have put a lot of effort into improving user experience by localizing engineering and collecting feedback from Tesla owners in China.”
It seems that Tesla’s strategy in China has indeed undergone some changes. For example, Tesla China’s user data and certification services will be migrated from the United States to China, which means that the server will be moved to China, thereby solving the problem of unstable Tesla App connections.
And based on the details of the latest OTA (Over-the-Air) upgrade that was exposed some time ago (after upgrading, the driver can view both sides of the vehicle on the central screen, with the side view and the rear camera image displayed on the same page), Tesla is also strengthening functional localization in terms of technology.
Furthermore, Grace, Tesla’s Vice President, also posted the Tesla opinion collection email on Weibo, emphasizing that “there will be a response.”
Tesla executives (including China VP and Global VP) are also participating in various Tesla Owner Representative Assemblies across China to collect feedback and synchronize Tesla’s future plans, including the server migration issue mentioned earlier.
In addition, Tesla will establish an independent official App and add community and mall modules.
It is reported that Tesla will also optimize the navigation and parking functions, which are particularly anticipated. We can also see Elon’s emphasis on the Chinese market and his willingness to entrust domestic executives to take greater control.
Having said that, the new forces in the automotive industry need to work even harder.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.