On August 27th, NIO announced the appointment of Hao Lu as Chief Experience Officer. He will be responsible for overseeing user operations and product experience, reporting to NIO Co-founder and CEO William Li.
With over 20 years of experience in the automotive industry, Hailey has worked for globally renowned companies such as Jaguar Land Rover and GAC Fiat. He also served as the General Manager of Beijing Automotive Group’s new energy ARCFOX division and was the Vice President of Brand and Product at Faraday Future.
Hailey led successful marketing strategies at Land Rover and Beijing Automotive Group’s new energy division. Prior to joining NIO, he was responsible for electric vehicle product planning and marketing innovation at Ford China.
Information source: NIO
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