The Marine Series of BYD’s new energy vehicles: A hit among young consumers

In the era of 5G, a buzzword can go viral in just a few hours, and we worry about not keeping up with the pace even when the network is down for just five minutes. However, the younger generation of the new era, who are born with the genes of the Internet, enjoy surfing the net for fashion and trends. They value individuality and freedom, are more likely to embrace new economic forms, and are active on platforms like Douyin and Bilibili. You will find that they have numerous labels, but what is most important is their strong desire to consume what they like, and with unique decision-making and purchasing power, they are leading the current automobile consumer market.

Therefore, major automakers have begun to explore the mental passwords of young users and constantly strive to innovate their products, with the first high-quality car in life becoming the next traffic hotspot. For instance, in the field of fuel-powered cars, the Fit has successfully stood out with its personalized modifications and decent handling; in the field of electric vehicles, Ola Cat has attracted a large number of young users, including female ones, with its retro-cute appearance, the flexibility of its small car body, and the advantages of its affordable price. Recently, BYD, the leading company in the new energy vehicle market, has also seen the demand in this segment and brought their latest products to market with great care.

Who wouldn’t love such stunning appearance?

At 8 pm on August 13th, a new car called “Dolphin” was officially put on pre-sale. This is a heavy-weight product tailored for young users by BYD to meet the needs of specific segments in the market. For young people, they pursue national trends and value individuality, and have a high degree of recognition for domestic brands. Anchor the real needs of the market consumers, the Marine series was born. As a new series of BYD besides the Dynasty car series, the Marine series has two special features. First, the entire lineup of the series focuses on new energy vehicles, and second, the Marine series pays more attention to the transformation of products towards youthfulness and fashion, which is a revolutionary layout for BYD in the pure electric vehicle market.

As the first model of the Marine series, Dolphin has been designed by the famous designer, AI Ge, using the ocean aesthetic design concept. From the exterior outline to the interior design, from the details of decoration to the color combinations, rich marine elements are included.

Looking carefully at the car body of Dolphin, the contour line on the roof is like the dorsal fin of a dolphin leaping out of the water. The waistline design resembles that of a dolphin speeding through the waves, and the design of the front headlights is reminiscent of the eyes of a dolphin. The wheel hub design is like the splashing waves that a dolphin creates while playing, and the entire car is full of the designer’s beautiful interpretation of individuality and freedom, as well as cuteness.

With cuteness and strength, the electric vehicle is a Super idol.## Target users prefer high quality in all aspects of the product, with basic quality and value being required to withstand scrutiny. As BYD wants to appeal to young users, they understand that good looks are not enough. As we all know, an excellent platform is key to modern cars.

The Dolphin is the first mass-produced model of the BYD e-platform 3.0. The e-platform 3.0 uses a wide-temperature and high-efficiency heat pump technology and is equipped with a highly-integrated 8-in-1 electric drive control system. The overall transmission efficiency has been improved from 87% in the 3-in-1 electric drive control era to 89% in the 8-in-1 era. This is higher than most of the other new energy vehicle companies with their 3-in-1 electric drive control integration.

All these numbers may seem hard to understand, but in simple terms, high-integration has the benefit of reducing energy attenuation during the transfer process. For example, it is like having a more capable person to do the work that originally required two people.

As a result, the Dolphin can run further on the same amount of electricity, effectively improving its endurance. For instance, the high-performance version of the battery pack has a capacity of 44.9 kWh, with an official range of 405 km. This is a real-life performance without the need for any discounting. In our previous comparison of BYD’s photovoltaic tests, we often found that the actual mileage could be longer than the official range. If your daily commute is about 20 km, then one charge per month is sufficient. If you travel between two cities like me, with a daily commuting distance of about 100 km, the cost of using this car is extremely worthwhile! At a cost of about 0.4 yuan per kWh for domestic electricity, the cost of driving 100 km is only 4.4 yuan, which is much lower than my daily gasoline cost of about 50 yuan.

The highly efficient transmission efficiency not only brings excellent endurance but also balances outstanding power.

Generally, the power of small electric cars on the market is adequate, but the Eight-in-One electric drive assembly of the Dolphin has a maximum power of 130 kW, a maximum torque of 290 N·m, and a maximum speed of 16,000 rpm. Compared to the same level of the Euler Cat, which has a motor power of 105 kW, a peak torque of 210 N·m, the Dolphin’s motor has a visibly superior advantage. Even when compared to opponents within the same price range and the same level, the outstanding power level is hard to beat and can be considered a level of electric small steel cannon.

Therefore, to some extent, the Dolphin has achieved “running fast and less consumption.”

Apart from endurance and performance, safety is also a key consideration for all consumers of electric vehicles.## And in terms of safety, BYD has almost achieved perfection. No building can stand tall without a solid foundation. In terms of automotive safety, the safety of the vehicle’s body structure is the foundation. Based on the advantages of the e-platform 3.0 pure electric architecture, the dolphin’s white body uses high-strength steel up to 78.2%, and the key parts use hot-formed steel with tensile strength of more than 1500 MPa. Combined with a series of active safety configurations such as the standard IPB intelligent integrated brake system, its safety performance is very outstanding in the same level.

Secondly, the most critical part of an electric vehicle is its battery pack, and the dolphin is fully equipped with blade batteries as standard. What are blade batteries? BYD has independently developed and invented a blade-shaped lithium iron phosphate battery. Through blade-shaped design, the utilization rate of battery space is greatly improved, which not only solves the problem of short driving range due to the lower energy density of traditional lithium iron phosphate, but also retains the high safety of lithium iron phosphate compared to ternary lithium batteries.

In the most rigorous needle-puncture test in the battery industry, the traditional ternary lithium battery immediately exploded when punctured, while the blade battery not only had no fire or smoke, but the surface temperature was only as high as 30-60 degrees Celsius, greatly reducing natural accidents caused by damage to the battery pack, and its safety performance is beyond any doubt.

Moreover, due to the empowerment of the e-platform 3.0 technology, the “blade battery” is deeply integrated with the vehicle body and not only has the function of the energy body, but also can act as a structural component. In addition, BYD has added a sturdy alloy material protective frame outside the battery pack body, which, when a large number of blade batteries form the battery pack, can further strengthen the regional strength and improve the vehicle’s safety.

Affordable does not equal compromise

For young consumers, they care very much about the value for money. They want to be able to satisfy all their needs with the same amount of money, and each need must meet their high standards, truly achieving value for money. This sounds contradictory, but in fact, the BYD Dolphin has found this wonderful mental entry point and successfully unlocked the mental password of users.

For example, in terms of the interior, compared with other electric small cars in the same price range that mostly use plastic materials, the dolphin’s interior uses a skin care interior. In terms of space, although it is an electric small car, thanks to the e-platform 3.0, the dolphin’s wheelbase reaches 2700 mm, which allows the small car to provide large space, and its comfort is comparable to that of a B-class sedan.Translate the following Markdown Chinese text into English Markdown text in a professional way, retaining the HTML tags inside the Markdown and outputting only the result.

In addition, today’s young people are extremely dependent on technology configuration and are inseparable from their mobile phones. This brings us to e Platform 3.0. In addition to the new electronic and electrical architecture mentioned above, BYD OS, an independently developed operating system by BYD, is another highlight of e Platform 3.0. This achieves the separation of the vehicle’s software and hardware, making it expandable, upgradable, and fully open, so that models built based on the new electronic and electrical architecture and BYD OS can not only achieve more advanced autonomous driving technologies but also better human-vehicle interaction, vehicle-vehicle interaction, and other cooperation methods.

The most intuitive feeling for consumers is the DiLink 3.0 intelligent network system mounted on the Dolphin central control. Through the 12.8-inch adaptive rotating floating pad on the central control, in addition to the ultimate video experience brought by the large screen ratio, this system has also created many industry-first configurations, such as the intelligent rotating large screen in the car, the highest resolution large screen in the industry, and the first car-machine child voice recognition system.

To illustrate the rotating large screen, its rotatable screen invisibly gives users a convenient and enjoyable experience. For example, when watching videos on Tiktok, it is definitely more comfortable to watch vertically, isn’t it? Because this is more in line with our usage habits on mobile phones. However, when we watch movies and TV shows, this rotating screen can intelligently predict and automatically rotate according to the best presentation effect on the app, ensuring that the driver can always find the most comfortable driving posture during the switching between split screen, horizontal screen, and vertical screen. What is humanization? This is humanization.

Not only that, DiLink 3.0 also pioneered the vehicle negative screen function, where users can directly view shortcut services, such as user information, message notifications, and driving behavior, on it. All functions are easy to understand at a glance, greatly reducing consumers’ learning and time costs.

It is worth mentioning that Dolphin is also BYD’s first model to fully activate online booking and sales, just like our usual online shopping. Simply scan the code to enter the BYD Auto APP or mini-program, and you can complete the vehicle reservation in just a few clicks. Even purchasing follows the way that young people like, loving every little detail like this.

In summary, combining the presale price of 96,800 – 124,800 RMB and the strong empowerment of e Platform 3.0, eight-in-one electric driving system, and other hardcore technologies, Dolphin has high product value in terms of space, endurance, performance, and safety, and is the most cost-effective product in the same price range for young consumers.The launch of Dolphin is not only a bold and successful attempt to explore the needs of young users, but also a shock to the new energy market and a downgrade to the 90k-120k gasoline cars. In terms of space level, interior quality, power level, and intelligent configuration, Dolphin outperforms joint venture gasoline cars at this price. Features such as VTOL discharge function bring many conveniences for young people who love to play and, coupled with the ultra-low operating cost, the cost of a cup of milk tea is enough to travel for a week, which is a fatal temptation for young buyers.

BYD will launch more marine car series models in the future, and the model level will be fully covered, meeting the needs of both young individual users and young families. And we believe that Dolphin, with its explosive potential, will bring a good start to the marine car series.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.