Exceeding 800,000 sales volume in 2025, is NIO's "fantasy" just a dream? Absolutely not!

Author: Dolly Jun

In the automotive industry, mastering innovative and core technology is particularly important to achieve high-quality development. Having core technology means having core competitiveness. Enterprises that possess such technology display limitless confidence and potential, and their future achievements are destined to be immeasurable.

In China’s emerging new energy vehicle industry, a new generation of force has risen up, which has a complete new energy vehicle production qualification and has become a technology-driven new force in the industry with an integrated and complete industrial chain of intelligent vehicle development, production, sales, and service. Thus, it officially steps into the “self-production era”. It is none other than Leading Ideal Automobile.

On July 15th, in the Leading Ideal Jinhua AI Factory in Jinhua City, Zhejiang Province, Leading Ideal Automobile officially held the “Jinhua AI Factory’s First Vehicle (T03 Comfort Edition) Offline Ceremony of 2.0 Strategic Release.” In this strategic release, Leading Ideal Automobile officially welcomed the first off the assembly line of its sub-brand Leading Ideal T03 Comfort Edition, which was officially launched in June this year with a suggested retail price of 69,800 yuan.

Not only that, this release also brought the debut of the first product under the “Leading Ideal 2.0 Era” – Leading Ideal C11. According to the latest published information on new product announcements of road motor vehicles production enterprises and products by the Ministry of Industry and Information Technology of the People’s Republic of China, Leading Ideal Automobile has officially obtained the production qualification for its Leading Ideal C11, marking it as the only new energy vehicle enterprise among its peers in China that has a comprehensive manufacturing capacity.

It is worth mentioning that Leading Ideal C11 will be equipped with the first purely independently developed intellectual property in China, Lingxiang 01 AI intelligent chip, which has the ability of L3 level of autonomous driving, and Qualcomm Snapdragon Intelligent Cabin, which is also expected to be launched in October this year.

As an innovative smart electric vehicle brand established nearly 6 years ago, we must adhere to independent research and development in technology. Such a decision is rare in the domestic automotive market and displays remarkable courage. Are you curious about the strength of NIO Power?

On the 15th, Duolijun had the privilege of visiting the Jinhua AI factory of NIO Power. The plant covers an area of 551 acres and has an annual production capacity of 50,000 units (which can be expanded to 250,000 units later). Additionally, according to official sources, this is only the first phase of the factory, and a second phase is planned for an additional 490 acres.

We know that the Jinhua AI factory of NIO power strictly follows the planning, design, and construction standards of Industry 4.0 intelligent manufacturing. Through emerging technologies such as mass robotics, machine vision, intelligent conveying, and industrial Internet, it not only achieves deep integration of automation, digitization, and informationization, but also demonstrates top-quality factory empowerment.

In addition to the four traditional workshops of stamping, welding, painting, and assembly found in traditional automotive factories, the Jinhua AI factory of NIO Power also includes the Three Electric Workshops of battery assembly, electric drive assembly, and electronic assembly, which provide strong support for the self-research and self-manufacturing of key parts. Through the tour of the factory, Duolijun saw the large-scale and precise robotic arm group and the orderly and clear assembly lines complement each other, which is the “NIO Power” of the future new forces.

As of now, NIO Power has already delivered more than 21,744 units in the first half of the year, and achieved continuous sales growth for 4 months. Its NIO Power T03 model ranks third in sales among the new force’s single model, a remarkable performance that proves the strength and technology of NIO Power.

At the strategic launch event, Zero Run Automobile also announced to the media its “Zero Run 2.0 Era” strategic plan, which was comprehensively explained from three aspects: technological strategy, product strategy, and user strategy. At the same time, the company also made a future prospect, aiming to achieve a great goal of selling 800,000 units by 2025. Its products will cover the price range below RMB 350,000, and it plans to officially enter the overseas market in 2022 and launch a strategic plan to achieve 8 new models by the end of 2025. Zero Run Automobile’s future is promising!

Commentary from Doraemon:

As domestic new energy and smart car manufacturers continue to grow in number, companies face increasingly intense competition. Zero Run Automobile has come a long way from its quiet beginning to its current status as a front-line member of the new energy auto industry. Its efforts and resources are certainly not to be ignored. To get closer to users and listen to their car needs, Zero Run Automobile founder, CEO, and chairman Zhu Jiangming himself has taken a hands-on approach, interacting with users through the Zero Run app from management to production line level. With the support of high-quality factories and the guidance of the “Zero Run 2.0 Era” strategy, we believe that Zero Run Automobile will see its dream of selling 800,000 units per year become a reality.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.