Embracing Change: Geely Auto Launches New SUV at Shanghai Auto Show

On April 19th, the Shanghai International Auto Show opened at the National Exhibition and Convention Center with the theme of “Embracing Change.” Geely Auto proudly unveiled its new SUV model, the Xingyue L, to the media and the public. Geely Auto also officially launched its “SUV Renegade Action” campaign, with the Xingyue L as the spokesperson.

The Xingyue L is based on Geely’s CMA super matrix architecture and is its first SUV model based on this platform. The Xingyue L is positioned as a new compact SUV and was officially launched for pre-order on April 19th.

Geely’s CMA super matrix architecture is a world-leading modular architecture for electronic and electrical architecture, with safety, sportiness, intelligence, and form as its foundation. It can develop traditional fuel, hybrid, and pure electric power together with the architecture and is one of the main development platforms for Geely Auto. The Geely Xingrui, which was launched not long ago, was also produced on this platform and has achieved remarkable success, accumulating more than 50,000 units sold in just five months.

To meet the ever-upgrading needs of Chinese consumers, Geely believes that only SUVs with deep foundations and born of insight into the deep-seated needs of users can amaze the world.

A More Personalized Appearance

The Geely Xingyue L introduces a new styling language, with a distinctive “Cuiyulan” color, a shield-shaped grille, and a straight waterfall-shaped grille. Its unique three-segment design for the headlights is sleek and sharp, combined with a continuous air intake grille at the bottom, giving the car a solid and sporty feel. Although the new car is a compact SUV, its body size of 4,770 mm in length and 1,895 mm in width, with a height of 1,689 mm and a wheelbase of up to 2,845 mm, is comparable to a mid-size car. The large body, with its neat and sharp lines, provides a great three-dimensional sense and a sense of power, and the continuous taillights at the rear also bring a lot of sporty atmosphere to the new car.

Building Smart Screens for a Whole New Tech Experience

The interior design of the Star Rover L also integrates a brand new design language. The first thing that catches the eye is the 100cm-long LCD screen, which the company calls the “meter-level panoramic display.” This screen consists of a central control screen and a co-pilot entertainment screen, and is equipped with the new generation of digital intelligent systems from Geely, paired with the leading Qualcomm Snapdragon 8155 chip of its class. This greatly enhances the driving experience and technology enjoyment. In addition, the vehicle is equipped with comprehensive FOTA, 5G connectivity, intelligent digital cockpit, BOSE audio system, and other features. Furthermore, leveraging 5G technology, the new car may also achieve the L4 level of automatic driving under special working conditions.

Power Boost for More Thrilling Driving Fun

In terms of power, the Star Rover L is equipped with the Volvo Drive-E series 2.0TD mid-mounted direct-injection turbocharged engine, which is made of lightweight aluminum materials and performs well in terms of low fuel consumption, NVH, and lightweight design. At this release, two power versions were introduced, a high-power version (2.0TD-T5) and a low-power version (2.0TD-T4 Evo). The high-power version is paired with an Aisin 8AT transmission, with a maximum horsepower of 238 and a peak torque of 350 N·m. The low-power version is paired with a 7-speed wet DCT transmission, with a maximum horsepower of 218 and a peak torque of 325 N·m.

Comment from Doli Jun:

From the Star Rui’s “Declaration of Subverting Family Cars” to the Star Rover L’s “Action of Subverting SUVs,” subversion has gradually become a label of Geely Automotive. Unsatisfied with the status quo and not bound by tradition, Geely Automotive dares to use its language of the new era to create a car selection concept that belongs to modern consumers. Moreover, under the electric and electronic architecture of Geely CMA super-matrix, Geely Automotive has fully entered into the Geely Intelligent 4.0 architecture era of car making. The release of Star Rover L is not only a self-subversion, but also a fulfillment of users’ need for safety, intelligence, interconnection, power, and energy conservation in an all-around way. It also draws a brilliant stroke for Geely Automotive’s global SUV layout. We look forward to Geely Automotive continuing to be a subverter in reshaping Chinese cars in the future.### 介绍
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This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.