Author: Duolijun
The highest proportion of car models at this year’s Shanghai Auto Show is definitely new energy vehicles! From this car show, we can infer that new energy vehicles will be the main force for a long time in the future. Last year, the production and sales completion rate of new energy vehicles in China reached an unprecedented growth rate, with a year-on-year growth of 10.9%. In the first quarter of 2021, the growth rate of new energy vehicles has also been soaring, with a year-on-year growth rate of 3.2 times. The development space of new energy vehicles is large. It is reported that the sales volume of new energy vehicles in 2021 is expected to exceed two million vehicles. In the long run, it is expected that the Chinese new energy vehicle market will usher in a boom of new energy vehicles in the next 5 years. For traditional car companies that are making efforts in the pure electric vehicle field, if they want to have enough competitiveness in the fiercely competitive pure electric vehicle market, they need to change the traditional simple transition from oil-powered models to electric-powered models, and need to develop more research and development to create native electric vehicle platforms and launch star products that can compete with emerging car companies.
On April 19th at the Shanghai Auto Show, cross-boundary conquerors from the new energy vehicle field also came to us. Evergrande Group brought a full range of product matrices with 9 models of Hengchi cars appearing at the Shanghai Auto Show. This appearance can be said to dispel the doubts about the authenticity of Evergrande’s car-making in the previous public opinion and demonstrate its strong capital, research and development and marketing strength with strength.
At the press conference, Hengchi cars once again emphasized the trial production at the end of the year and large-scale delivery next year. According to the previous plan, Evergrande’s goal is to produce and sell more than 1 million Hengchi vehicles by 2025, and more than 5 million by 2035. According to this goal and timeline, it means that Evergrande has to achieve or exceed the annual sales volume of 250,000 new energy vehicles from 2022 to 2025. The sales volume of over 5 million vehicles in 2035 means that Evergrande’s annual sales volume needs to reach 400,000 vehicles after 2025 for the next 10 years. With continuous upgrading in technology, products, and marketing, at this year’s Shanghai Auto Show, Chinese brands have shown a rapid catching up momentum as a whole.
From the launch of several models on-site, it can be seen that Evergrande NEV’s nine model designs have extremely wide coverage and are excellent, with styles ranging from stable luxury, avant-garde and fashionable, to simple and atmospheric. They have pioneering, unique design language features such as a penetrating H-shaped headlights and taillights, parameterized textured front grilles, two-tone and sloping car bodies, etc., and the level of styling design is extremely high. This is thanks to 15 world-renowned automotive styling designers, including Italian design master Walter De Silva, who was formerly the design director of Audi, and the design director of Volkswagen Group, and German design master Alexander Sasha Selipanov, who has served as the chief designer of Bugatti and the overall designer of Koenigsegg. Evergrande NEV put a lot of effort into the vehicle design.
China’s automobile market has ushered in a new era of transformation and upgrading, which requires Chinese brands to accelerate the reshaping of brand value and clearly define the brand information they want to convey. In fact, Chinese brands’ efforts in recent years have achieved the transition from quantity to quality. As one of the protagonists who has accumulated for three years and is about to enter the trial production stage in the fourth quarter of this year, Evergrande Auto plans to start large-scale delivery next year. Through continuous multi-channel and multi-resource integration, it is believed that the successful emergence of Evergrande NEV will bring consumers a unique and creative gift in the future.
Through some introductions from the press conference, we can learn that the maximum comprehensive range of Evergrande NEV’s entire product line is up to 700 km, and some models exceed 800 km. Among them, Evergrande NEV’s flagship model, the flagship pure electric D-class sedan, the Evergrande 1, is 5320mm long, with a wheelbase of 3170mm, and a range of 760 km, which can compete with various luxury brand models. The pure electric ultra-luxury B-class SUV, Evergrande 9, is 4810 mm long, with a wheelbase of 2910 mm, and has a high range of 810 km. Many parameters are industry-leading, and Evergrande Auto’s technical vision and strength are at the forefront of the world. These data are enough to indicate that Evergrande NEV already has industry-leading technical performance, while also proving the determination and strength of Evergrande Auto.
Doraemon’s words:At this year’s Shanghai Auto Show, Evergrande showcased its new Hengchi vehicles, featuring nine models in total. For Evergrande, this marks a new opportunity for expansion and self-improvement. The show also highlighted the transformation of the entire automotive industry ecosystem and industry landscape. China is at the forefront of intelligent and digital frontiers, where various automotive innovations were showcased on stage during the event, further demonstrating Evergrande’s determination and strength in the automotive industry.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.