On June 11th, Bloomberg reported that Apple has hired Ulrich Kranz for its car project. Kranz has extensive experience in electric vehicle development, having spent nearly 30 years at BMW where he was responsible for the i3 and i8 projects. In 2017, he left Faraday Future with Stefan Krause to co-found electric pickup truck company Canoo, which we covered in our report 🔗“Startup Canoo Unveils its First Electric Pickup Truck”.
Following his appointment, Kranz will report directly to Doug Field, who previously oversaw the development of Tesla’s popular Model 3. Last year, Apple re-prioritized its car project, with John Giannandrea, senior vice president of machine learning and AI strategy, in charge.
Kranz’s appointment demonstrates Apple’s steadfast commitment to its car project, which is still in its early stages and is not expected to produce a finished product for at least five years.
🔗 Source: Bloomberg
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