On April 12th, Geometry held the “Longwu Exploration·Geometry Friends Meeting” event, where a lot of information was mentioned.
Geometry and Xpeng
-
According to the official definition, Geometry is a pure electric brand of Geely Auto Group, and Xpeng is a separately established brand;
-
The brand positioning and consumer groups of Geometry and Xpeng are different. Geometry is a mid-to-high-end pure electric brand, while Xpeng is a luxurious performance electric brand;
-
The price range of Geometry products is between 100,000 and 200,000 RMB, and the target consumer group is high-income new middle class in first- and second-tier cities. Xpeng is positioned as a luxurious performance pure electric brand, and the target consumer group is urban “players” in first-tier cities;
-
It is not ruled out that Geometry may be integrated into Xpeng in the future, but Geometry will always stick to the original intention of serving personal consumers and the concept of creating more valuable products and travel experiences for users will not change.
About Geometry A Pro
-
In terms of appearance, Geometry A Pro adopts a black roof with a silver body dual-tone design, and the front headlights and rear through-style decorative strips all use smoke-black design;
-
The seat material is upgraded to suede fabric with texture design, and the seats are treated with waterproof, anti-fouling, and anti-oil coating technology, which has the characteristics of easy-to-clean and stain-resistant. At the same time, Geometry A Pro is equipped with a contrasting sports antibacterial steering wheel, which can effectively inhibit the growth and reproduction of bacteria.
-
It is equipped with a complete intelligent safety function system, including FCW front collision warning system, AEB automatic emergency braking system, ICC intelligent navigation system, LKA lane keeping assistance, LDW lane departure warning, SLI speed limit reminder function, IHBC intelligent high beam control, etc.;
-
Geometry A Pro is the first vehicle to be equipped with the Nickel 55 NCM523 battery, which has a high density of 183 Wh/kg and a high capacity of 70kW·h battery pack, and has increased the NEDC benchmark range to 600km;
-
Synchronous motor power is 150kW torque 310N·m, 0-100km/h acceleration 6.9s;
-
Geometry A Pro’s SEM can display the remaining range with an accuracy rate close to 100%.
Geometry’s Product Planning for the Future
-
In the future, Geometry’s product line will cover micro to mid-to-large-sized vehicles and will be developed and produced based on the vast architecture, including A00 models, mainstream sedans and SUVs, as well as MPVs, entering the mainstream private user market comprehensively.
-
Currently, male users account for 68% of Geometry’s automobile users, which is higher than the percentage of female users in the new energy industry as a whole. In the future, the percentage of female users is expected to increase further.
Private-domain Operations
-
Relying on digitalization to establish a closed loop from public domain to private domain and vice versa;
-
Adopting a private-domain operation model with Beijing and Shanghai as benchmarks to create private-domain pools of benchmark users in Beijing and Shanghai through refined operation;
-
Establishing a close relationship with users through digital platforms to create “Geometry Families”;
-
Launching the point system and Geometry value system. In the point mall, users are motivated to share by incentivizing them with points;
-
Offering door-to-door test drives and pairing Vintage Car Volunteers with new car owners for sharing driving experiences and quickly mastering driving skills;
-
Providing a car service that includes after-sales maintenance replacement vehicles, free charging at physical stores, and proactive energy replenishments for users.
Channel Development
-
Channel Model: Focusing on the top 20 cities with capacity for the pure electric market, Geometry speeds up channel extension by building a benchmark standard user center for each city in a “1 + N” model, and using multiple Geometry e-family and online stores to guide test drives, increase product exposure, and achieve rapid channel extension by reducing user service radius.
-
Channel Image Upgrade: Promoting the upgrade of the channel image comprehensively, constructing Geometry e-family/e-store that meets Geometry’s standard, upgrading the service process, and enhancing user satisfaction.
-
Number of Channels: Geometry currently has 168 dealerships. In 2021, Geometry will maintain 45 e-families and the number of e-stores will exceed 100.- Channel operation mode: Focus on the key markets to establish “City Operation Manager” as the primary responsible person at the city level, who takes overall responsibility for the marketing and user experience of products in their jurisdiction, providing high-quality services and building a sustainable and healthy network.
-
Channel resource sharing: For non-TOP 20 cities in new energy, Geometry will share its channel resources with more than 1,000 service outlets of Geely Automobile, continuously introduce high-quality Geely dealerships to market Geometry cars, rapidly increase channel coverage, activate dormant markets, and achieve regional breakthroughs.
-
Geometry ecosystem: Geometry cars will empower Geometry Home online and offline, creating an ultimate pure-electric full-scene car-using ecosystem for users with Geometry App, Geometry Pure IP, Geometry Public Welfare, Geometry Owner Benefits, etc. Geometry Home will carry the beautiful life that every user aspires to, bringing more positive market impact to Geometry.
Finally,
Since the high-profile launch in Singapore, the exposure rate of Geometry has been declining, despite the product being considered a good value for money and having a strong sense of quality. However, the brand’s presence has not been strong. In this “Spring Outing” activity, Geometry released a lot of information and made more detailed delineation for the future development direction of Geometry.
🔗Source: Geometry
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.