Author: Xuan Wang
Nowadays, independent brands have taken the road to rise. With the improvement of product strength and reputation, more and more consumers have seen the true strength of independent brands. Compared with joint venture brands, independent brands’ products are more affordable in terms of both product strength and price.
So I often think that for two products in the same segmented market, the advantages of domestic brand products are very obvious, whether it is product strength or price, they are superior to joint venture brands, and car infotainment systems are more localized.
Among them, the car that impressed me the most is the newly launched Star Way Lanyue. After seeing this car, I instantly felt that the Hanlan Da was not as good, but at the same time, I also cannot deny that the quality of independent brands still needs time to be tested.
On March 18th, the highly anticipated luxury seven-seater SUV Star Way Lanyue was officially launched through online live broadcast, with a new car price of 168,900 to 229,900 yuan.
The release of the Star Way Lanyue this time has a total of six models, including the 390T model with a 2.0T engine, including the Star Yaoban, Star Yaoban (four-wheel drive), Star Rui Edition and Star Respectful Edition (four-wheel drive), and the 290T model with a 1.6T engine, including the Star Enjoyment Edition and Star Yaoban.
“29758”, unlocking the digital password of Star Way Lanyue
“2” refers to the Star Way Lanyue’s star core power 2.0TGDI engine, which adopts the industry-leading 350bar ultra-high-pressure direct injection system and Miller cycle technology and other 14 core black technologies, with five advantages of super energy, super quiet, super clean, super light, and super solid. It can explode with a maximum power of 187 kilowatts and a maximum torque of 390 Newton meters.
“9” represents the luxurious space of the Star Way Lanyue. Star Way Lanyue has a super-long wheelbase of 2.9 meters and a 5-meter-class body, bringing a large overall space. The full three rows of seats can still accommodate 20-inch suitcases, bringing the family a concierge-level enjoyment. The special Turner master-level tuned chassis can easily handle different road conditions, and the comfortable properties of the luxury space are doubled.
The Star Way Lanyue also comes standard with a super-large panoramic sunroof with a lighting area of 0.85 square meters, which can increase visibility by 46% and support voice and remote opening.
Let intelligence release freedom and inspire inner aspirations. The Stellantis Star Traveler, with its flagship intelligent cabin and seven seats, carries administrative-level third-row space. The front row seats support 12-way automatic adjustment with ventilation and heating functions. The second row features airplane sleeping headrests, and the third row is equipped with yacht-level panoramic side windows. At the same time, the entire vehicle has a library-level silent seat cabin, giving every passenger a VIP experience.
The Stellantis Star Traveler is equipped with the Lion Lion Intelligent Cloud 4.0 intelligent interactive system, known as the “strongest brain on wheels.” The system integrates L2.5-level automatic driving and supports intelligent recognition and monitoring analysis. It also has powerful voice interaction function.
In terms of safety, the Stellantis Star Traveler becomes a “protective umbrella” for families, with “five-fold safety protection” escorting users’ driving safety. The intelligent four-wheel drive system from BorgWarner AWD achieves millisecond-level switching and response, perfectly handling various road conditions. Equipped with industry-leading L2.5-level ADAS intelligent driving assistance function, it brings more convenience for safe driving.
With high steel matching and size control of mm and body matching, the Stellantis Star Traveler has a super-strong integral cage body, matched with a 2770mm large safety air curtain, bringing users more than five-star safety protection. In addition, the Star Traveler is equipped with a three-zone automatic air conditioning system, matching with a CN95-level antibacterial air conditioning filter, and is also equipped with a negative ion generator to bring a comfortable in-car air environment.
Chase the stars and the moon, breaking the time limit in “eight” seconds. The Stellantis Star Traveler accelerates from 0 to 100 km/h in just 8.3 seconds and has the lowest comprehensive fuel consumption in its class (7.9 liters per 100 kilometers), allowing a large car to also take into account fuel economy.
While having excellent power performance, the Stellantis Star Traveler’s brake system adopts a dual-cylinder, dual-piston floating caliper, bringing a super short braking distance of 36.5 meters, making the journey safer and more comfortable.
More than just a car, the Stellantis Star Traveler brings users a lifetime commitment
The Stellantis Star Traveler brings users more than just a luxury seven-seat SUV. It also represents a commitment to lifetime service.At the press conference, Mr. Ye Lei, Executive Deputy General Manager of the Star Journey Marketing Center, also announced the “520” Star Dynamic Gift for car buyers: the first car owner can enjoy 5 major lifelong guarantees, including lifelong quality assurance for the engine, lifelong quality assurance for the core components of the transmission, lifelong free basic maintenance for the whole vehicle, lifelong free roadside assistance, and lifelong free basic data flow. In addition, ordering the Star Journey Lanyue can enjoy a maximum financial interest subsidy of 10,000 yuan and a full brand replacement subsidy of 10,000 yuan, as well as the “dual promotion cabin welfare” and the “zero time difference response gift” with exclusive after-sales service and no delay response service.
When it comes to the price of the Lanyue product, Mr. Ye Lei said that besides the extremely excellent product performance, the Star Journey Lanyue also has a super high price-performance ratio. The 390T model is a “top-of-the-line entry-level” model, and the entire series is equipped with many luxury features such as a 12.3-inch LCD high-definition screen, keyless entry/start, intelligent start-stop, three-zone automatic air conditioning, CN95-grade antibacterial air-conditioning filter + active cockpit cleaning, fatigue detection, Lion Lionsmart 4.0 system, and so on.
The Star Journey Lanyue shoulders the important mission of promoting the Chery brand since its inception. In the Chinese market in recent years, the performance of the Chery brand has been lukewarm, while the automobile industry is facing an intelligent transformation. Therefore, I believe that Chery needs a strong heart-strengthening needle at this time. As the flagship model under the Star Journey brand, the Lanyue embodies all the core technologies of Chery, and has four advantages over joint venture brand products in terms of space, price, configuration, and localization. Therefore, Chery is expected to introduce consumers to a new Chery through the Star Journey Lanyue and ultimately return to the mainstream market.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.