On March 17th, Faraday Future (FF) officially announced that Chen Xuefeng had been appointed as its CEO of China, reporting directly to global CEO Bi Fukang. Bi Fukang, the global CEO of FF, also welcomed Chen Xuefeng joining the team on Weibo, and will fully promote the mass production of FF 91, accelerating the implementation of the dual home battlefield strategy in China and the US. Jia Yueting praised Chen Xuefeng’s localization process of luxury brands in his former employer, Chery Jaguar Land Rover, including the introduction of aluminum alloy body production lines. Chen will be fully responsible for all related businesses in China, including project landing, production strategy, localized product development, and user ecosystem construction. According to FF’s dual battlefield strategy and combined with Chen’s experience, the possibility of Faraday Future setting up a factory in China has been further increased (there were rumors earlier that Faraday Future announced an investment of 2 billion yuan from the Zhuhai state-owned capital committee, and Geely teamed up with Foxconn to discuss electric vehicle cooperation with Faraday Future).
Mr. Chen Xuefeng graduated from Wuhan University of Technology majoring in automotive design and manufacturing in 1999, and worked successively in Changan Ford, Changan Mazda, Ford Asia-Pacific Design Center and Chery Jaguar Land Rover. In January 2013, Mr. Chen Xuefeng joined Chery Jaguar Land Rover Automobile Co., Ltd. as Executive Vice President of Manufacturing. In November 2015, he was promoted to Executive Vice President. At the age of 39, Chen Xuefeng became the youngest Chinese executive of a joint venture automaker.
Chen Xuefeng led Chery Jaguar Land Rover into a golden period, but also witnessed the brand’s declining posture in the luxury market. Can Chen Xuefeng use his experience to raise the awareness of Faraday Future, a “sleeping lion” – a Chinese luxury pure electric brand established in 2014, in the domestic market? This is one of the themes that investors will be most concerned with as the brand goes public on the US stock market (the code after the PSAC merger listing is FFIE).
_ 🔗 Source: Jia Yueting Weibo, Faraday Future_
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.