On July 16, GAC GROUP held a 30 million user appreciation event at the GAC GROUP factory, marking a significant milestone for the company. The event attracted leaders from Guangdong Province, Guangzhou City, and Panyu District, Fu Bingfeng, Executive Vice President and Secretary General of the China Association of Automobile Manufacturers, as well as senior leaders of GAC GROUP, industry partners, suppliers, dealer representatives, car owner representatives from home and abroad, employee representatives, and media representatives. GAC GROUP has undergone a 29-year journey from rolling out its first vehicle to delivering the 30 millionth vehicle.
At the event, GAC GROUP showcased the latest achievements of its intelligent new energy matrix through simultaneous connections with multiple global production bases. Models such as the GAC Honda P7, GAC Toyota bZ7, Qijie GT7, AION N60, and Hyper S600 were rolled out one after another. Finally, the right-hand drive GAC GROUP M8 PHEV debuted as the 30 millionth vehicle on stage. GAC GROUP Chairman Feng Xingya handed the keys of the 30 millionth vehicle to Thai owner Mr. Tony Jaa.
In the first half of this year, GAC GROUP’s sales reached 773,100 units, an increase of 2.35% year-on-year, with new energy vehicle sales up 68.8% year-on-year; overseas exports exceeded 120,000 units, a significant increase of 132% year-on-year. GAC GROUP integrates Honda’s Total Quality Management (TQM), Toyota’s Lean Production System (TPS), and Lingnan culture to build a quality management model centered on “integrated innovation.”
From R&D to manufacturing, GAC GROUP has established a comprehensive stringent quality control system. Every new model must undergo extreme environmental tests such as high-cold, high-heat, high-altitude, high-humidity, high-corrosion, mountainous, and sandy conditions, completing real-world trials in “two winters and one summer” before its launch. The AION Smart Eco-Factory ensures stable product quality with its digital intelligent manufacturing system. At the core safety technology level, the Stellar Safety Guardian Framework constructs four protective dimensions, with eight key systems employing a dual redundancy design.
GAC GROUP adheres to a user-centered development philosophy, constructing a full-cycle service system. GAC GROUP regularly holds open user feedback sessions to directly address problems and listen to user feedback. At the same time, a comprehensive closed-loop management mechanism is established to ensure every suggestion is handled properly. GAC GROUP has also set up a dedicated user insights department to drive a full-process transformation from problem identification to resolution.In terms of service network, GAC is accelerating the expansion of its service network into county-level areas, with plans to add 1,000 authorized county stores within the year. On the response side, the “Super Butler” service has been launched, achieving a 5-second response and resolving requests within 2 hours. On the energy replenishment side, a “9 Vertical and 10 Horizontal” energy network has been established, covering 213 cities in 31 provinces nationwide, with over 27,000 self-operated charging piles, including over 20,000 supercharging piles.
As of now, GAC GROUP’s cumulative R&D investment exceeds 62 billion yuan, with a global R&D team of over 6,800 people. In the power domain, the “National Outstanding Engineer Team” has developed the Xingyuan Power, encompassing Xingyuan Range-Extended, Xingyuan Plug-in Hybrid, and Xingyuan Super Twin technology. In the “three electrics” sector, GAC continues to tackle industry challenges such as ultra-fast battery charging and low-temperature range, having established a pilot line for all-solid-state batteries and launched extreme energy consumption technology.
In the field of intelligent connectivity, the Super Brain Starlight architecture is continuously evolving, integrating six major systems: intelligent driving assistance, intelligent cockpit, power, chassis, body, and Internet of Vehicles. GAC also plans to collaborate with partners like Huawei, Contemporary Amperex Technology Co., Limited (CATL), Didi, Tencent, and Alibaba to build an AI smart ecosystem.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.