The 35th anniversary celebration of FAW-Volkswagen was held at the Chuncheng Four Seasons South Riverside Park. With the theme “35 Years of Innovation, Embracing New Beginnings,” the event attracted over 1,500 attendees, including government leaders, shareholders, and representatives from the FAW-Volkswagen management team, car owners, and employees.
FAW-Volkswagen, the first modern passenger car manufacturer in China established on a commercial scale, has achieved a production and sales milestone of 30 million vehicles over 35 years. This accomplishment has bolstered local suppliers, cultivated a vast pool of talent for China’s automotive industry, and fostered regional economic growth.
During the event, FAW-Volkswagen’s Director, Party Secretary, and General Manager, Dong Xiuhui, recapped the company’s journey from introducing the Jetta in the 1990s to the localization of the luxury Audi A6 brand in the 21st century. The company launched extended versions of luxury cars, providing enhanced driving experiences with the TSI+DSG powertrain combination. Entering the era of intelligent electrification, FAW-Volkswagen has implemented the “Coexistence of Oil and Electric Intelligence” strategy, maintaining its foothold in traditional fuel vehicles while rapidly expanding into the new energy vehicle market. The company has fully upgraded key models such as the Audi A5L, Q5L, A6L, and Tavendorf, with plans to launch over 20 new models in the next five years.
To express gratitude for 35 years of customer support, FAW-Volkswagen has launched a series of reward programs. Executive Deputy General Manager Wang Shengli announced a collaboration with PetroChina to introduce “Quality Ensurance, Fuel Benefits” exclusive refueling privileges, covering 31 provinces, autonomous regions, and municipalities nationwide. Moreover, the three major brands have introduced exclusive 35th anniversary customer benefits, including Volkswagen brand’s electric component fire liability, lifetime vehicle warranty, and free courtesy cars; FAW Audi brand’s quick service experience, 24-hour rescue, and transparent service; Jetta brand’s “Jietai Companionship Six-fold Protection”. At the event, 35 long-term car owners were selected from Volkswagen, Audi, and Jetta brand customers, appointed as “FAW-Volkswagen 35th Anniversary New Experience Officers”, and provided with 1-year usage rights of new models.
During the Fan Carnival event, FAW-Volkswagen showcased its latest achievements in the smart electric field. Through immersive multi-dimensional experience scenarios, the audience could experience FAW-Volkswagen’s development from manufacturing to smart manufacturing, and from a focus on traditional fuel to a breakthrough in intelligence and electrification. The Audi A6L panoramic structure car displayed on-site showcased dual motor full-domain hybrid technology, the quattro intelligent four-wheel drive system, and other innovations via a panoramic disassembly method. Furthermore, the Legends Museum exhibited FAW-Volkswagen’s classic models.
Fans from across the nation gathered together, celebrating the 35th-anniversary gala exclusive to FAW-Volkswagen in an atmosphere filled with dynamic melodies and joyous laughter—capturing the warm ties that propel the brand and its customers forward.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.