On April 24, 2026, the 19th Beijing International Automotive Exhibition officially opened, with the Tank brand hosting a brand-day special release event themed “Iron Man with Tenderness” to celebrate its fifth anniversary. During this event, Tank unveiled the all-new Tank 700, becoming the focus of this year’s auto show. Esteemed actress Tong Yao was invited to be the Chief Experience Officer for the New Tank 700. Additionally, Tank introduced an immersive booth experience that attracted significant audience attention.
Since its establishment five years ago, the Tank brand has rapidly risen, breaking the foreign brands’ long-standing monopoly in the rugged off-road market. Over these five years, Tank has achieved both product and market breakthroughs, building a unique user culture and spiritual core. The Tank community, known as “Tank Drivers,” has become a vibrant and supportive network, with vehicles acting as the social bond.
In terms of technical development, Tank has been elevating its technological prowess by participating in various competitions. In 2025, Tank won the mass-produced new energy group in the Taklimakan Rally. Looking ahead to 2026, Tank plans to field three brand-new Tank 700 3.0T Hi4-T vehicles in the Taklimakan Rally, laying the technical groundwork for the 2027 Dakar Rally.
The all-new Tank 700, as the latest flagship model, has garnered widespread attention through its product strength and design language. Priced starting at 428,000 yuan, it is positioned as a “New Flagship SUV of All-Domain Luxury.” The design draws inspiration from traditional Chinese culture, with its Qilin design language and Dunhuang Green color scheme being particularly striking.
As the Chief Experience Officer for the new Tank 700, Tong Yao shared her test-drive experience at the launch event. She expressed surprise at the driving position and handling performance of the new Tank 700. Additionally, she was impressed by the vehicle’s fully automated parking feature and the Coffee Pilot 4.0 advanced driving assistance system.
The market response to the new Tank 700 has been equally enthusiastic, with many consumers recognizing its configuration and performance. The seat design takes into account comfort for long journeys, and the rear massage feature and “big bed mode” seat layout provide great convenience for users.
At this year’s Beijing Auto Show, the Tank brand not only showcased the all-new Tank 700 but also created an immersive booth integrating cultural experience, technological education, and interactive entertainment. The core area of the booth housed the Qilin Cultural Zone, allowing visitors to fully experience the allure of Chinese original luxury by replicating the Dunhuang Mogao Caves’ “Mount Wutai Map” and setting up the Dunhuang Qilin Cultural Wall. Additionally, the booth featured various interactive projects, such as the “Touch the Qilin Head” exclusive check-in interaction and Qilin cultural rubbing activities.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.