On April 24, 2026, during the Beijing International Auto Show, Jetta Automotive Technology held a brand renewal launch event, announcing its comprehensive transformation towards the smart electric vehicle sector. At the event, Jetta unveiled a new logo for its new energy series, the concept car Jetta X, and its first all-electric sedan, the Jetta M6, marking Jetta’s new image and development path in the new energy era.
Jetta Automotive Technology’s core management team made its first public appearance in the form of a “Candid Q&A Session,” addressing key topics such as strategic timing, brand image, and technological strength. Gao Jiefang, Director and General Manager of Jetta Automotive Technology, stated that Jetta’s new energy strategy has received support from the local government, China FAW, and Volkswagen Group as shareholders.
In terms of products, Jetta’s first all-electric sedan will be officially launched in the second half of this year, with plans to introduce four new energy products within two years. The new logo and design language were revealed, with the new logo for the Jetta new energy series officially making its debut at the event. The Jetta brand concept car, Jetta X, was unveiled simultaneously, showcasing the design direction for future products.
In terms of technical capabilities, Dirk Mayer, the German General Manager of Jetta Automotive Technology, showcased Jetta’s independently developed Jetta Intelligence Platform, supporting smart AI cabins, urban-assisted driving, and vehicle OTA functions. The company is collaborating with industry-leading companies to enhance the user driving experience.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.