In December 2025, AITO introduced a car purchase incentive to attract year-end buyers. As the full exemption of purchase tax for new energy vehicles will be adjusted to half from January 1, 2026, AITO offers a year-end purchase tax subsidy up to 15,000 RMB. This policy applies to all main models, including the M9, M8, M7 2026 models, and M5, aiming to alleviate consumer concerns about tax adjustments for deliveries crossing the year.
The subsidy policy requires consumers to finalize their orders by 24:00 on December 31, 2025. If vehicles are not delivered promptly due to non-user reasons, and invoicing and delivery occur in 2026, users will still receive up to a 15,000 RMB subsidy. The subsidy will be provided as a reduction in the final payment or in cash, calculated based on the tax difference of the vehicle configuration. With SERES super factory’s digital manufacturing capacity, AITO ensures efficient production and rapid delivery. So far, total deliveries have surpassed 900,000 vehicles, with over 50,000 units delivered in November alone.
As the technological flagship of the AITO brand, the M9 has surpassed 260,000 deliveries since its launch. In terms of user reputation, the M9 achieved the highest user net promoter score for all new energy vehicle models in a brand health study from the second half of 2024 to the first half of 2025. Moreover, in terms of value retention, the M9 has topped the list for plug-in hybrid (including extended range) vehicles in the China Auto Distribution Association’s 2025 October value retention report for three consecutive months.
The AITO M9 integrates smart and electric technologies, with various space layouts and safety features, providing competitiveness in the premium luxury car market.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.