How Is AITO Redefining Luxury in EVs?

On November 15, AITO held a “Talking New Luxury with Users” event at the AITO User Center in Baoshan, Shanghai. The Chairman of SERES Group, Zhang Xinghai, attended and engaged in discussions regarding users’ comprehensive mobility needs and suggestions. During the event, users shared their car selection and purchasing stories.

AITO is exploring new realms of new energy intelligent vehicles through continuous product iteration and full-cycle services. Addressing users’ needs for travel efficiency and driving experience, AITO employs technology to build high-performance capabilities powered by the SERES super range extender system and Huawei’s seven-in-one electric drive. Enhanced by the Tulin intelligent chassis, dual-chamber closed air suspension, and EDC variable damping shock absorbers, it achieves all-terrain adaptive control. Additionally, AITO features zero-gravity seats, Nappa leather comfort seats, a panoramic intelligent HarmonyOS cockpit, and an intelligent laser projection giant screen in conjunction with an NVH quiet cabin.

In safety, AITO pioneered the “scene-defined safety” intelligent safety system, covering over 190 safety scenario requirements in remote vehicle use, driving, parking, and pre- and post-accident. It established an intelligent safety system including “life protection,” “vehicle body protection,” “health care,” and “privacy protection,” encompassing over 340 safety functions. Meanwhile, through technology and equipment, full-chain process assurance, and testing systems, AITO provides high-reliability quality assurance. The high-standard full-chain process assurance is achieved through “one vehicle, one file, one part, one file.” The 9,800-ton integrated casting process enhances body rigidity and lightweight levels, and the battery “factory-in-factory” model co-developed by SERES and CATL ensures battery safety.

To date, AITO has delivered over 850,000 units, including numerous owners upgrading or switching from traditional luxury cars.

Through close interaction with users, AITO can promptly gather user feedback and suggestions for rapid iteration and optimization in product design and services. This co-creation model with users enhances satisfaction and loyalty.

This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.