On October 16, 2025, the 40th Anniversary Brand Night of Nissan China was held in Hangzhou, themed “Forty Years, Together with NI.” Ivan Espinosa, CEO of Nissan Motor Corporation, unveiled two new models: the world’s first plug-in hybrid sedan, N6, and the world’s first gasoline vehicle equipped with HarmonyOS Cockpit — Teana HarmonyOS Cockpit. The celebration showcased a new product matrix of electrification and intelligence.
Ivan Espinosa emphasized the importance of the Chinese market to Nissan’s global strategy. Forty years ago, Nissan established an office in Beijing, becoming one of the first foreign automotive brands to enter the Chinese market. Since then, the joint venture between Nissan and DFAC has become the cornerstone of its development in China.
The cooperation between DFAC and Nissan has spanned 22 years, and their joint venture, Dongfeng Motor Co., Ltd., is the largest collaboration project in the Chinese automotive industry. Zhou Feng, Deputy General Manager of DFAC Group Co., Ltd., stated that both shareholders have achieved the “joint venture” in capital and strategic “alignment.”
Chairman of the Nissan China Management Committee, Makoto Uchida, shared his journey at the Brand Night. Over the past two years, the Chinese team has gained greater initiative in product definition, development pace, supply chain integration, and has achieved preliminary success through product creation.
The current market models such as the N7, N6, Teana HarmonyOS Cockpit, and Frontier Pro were crafted by Nissan’s young team of Chinese designers.
Nissan also announced its active preparations to introduce the performance model Z NISMO to the Chinese market. The Nissan team is working diligently to add this model to the product lineup in China next year.
Since entering the Chinese market, Nissan has been deeply involved in and witnessed the evolution of the Chinese automotive industry.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.