On September 28, 2025, the launch of Qiān Lǐ Technology’s new brand AFARI took place. This event, entitled “New Rhythm in Chongqing, Qiān Lǐ Intelligent Drive — AI Chongqing Intelligent Driving Night and Qiān Lǐ Technology Brand Launch,” was held in Chongqing and attracted numerous industry leaders and guests.
Qiān Lǐ Technology’s chairman, Yin Qi, and Geely Holding Group chairman, Li Shufu, jointly explored the development opportunities of “AI + Car” integration. Renowned director and actor Xu Zheng appeared as Qiān Lǐ Intelligent Drive’s experience officer to showcase the “Qiān Lǐ Walks the 8D” live reality show with professional racer Ma Qinghua, demonstrating the performance of Qiān Lǐ’s intelligent driving assistance system in Chongqing’s complex road conditions.
Qiān Lǐ Technology’s launch is not only a brand debut but also a significant milestone in its AI strategic transformation. Since injecting AI genes and completing the rebranding last year, Qiān Lǐ Technology has embarked on a new “AI+” strategic transformation. The name Qiān Lǐ carries three meanings: the emphasis on Qiān Lǐ ties back to the company’s origins in Chongqing; aspiring to journey thousands of miles reflects the commitment to investing in AI as a long-term strategic path; and the journey of a thousand miles begins with a single step, symbolizing the resolve to make steady progress regardless of how ambitious the goals may be. Leveraging Chongqing’s strong manufacturing foundation and industrial chain advantages, alongside its accumulation in AI technology and talent, plus its strategic partnership with Geely in the automotive industry, Qiān Lǐ Technology has completed its business layout in intelligent driving, intelligent cockpit, and intelligent mobility in less than a year.
In the field of intelligent driving, Qiān Lǐ Technology is redefining the industry’s benchmark for intelligent driving assistance based on AI technology. The “Qiān Lǐ Walks the 8D” real-world challenge presented at this event featured the dramatic, steep slopes of Gele Mountain, the structurally complex Panlong Interchange bridge, the densely populated Jiefangbei shopping district, and underground parking for testing. Despite the harsh road conditions, Qiān Lǐ’s intelligent driving assistance system provided a secure and smooth intelligent driving experience, passing the challenge. In the smart cockpit domain, Qiān Lǐ Technology has gathered an excellent team for smart cockpit R&D, dedicated to reconstructing vehicle interaction experiences based on multi-modal large models and AI technology.
In the intelligent mobility sector, Qiān Lǐ Technology has set a plan aiming to complete the full stack for the Robotaxi industry in the next 18 months. By promoting industry integration, Qiān Lǐ is constructing a complete industry system from technology and products to services. Currently, Qiān Lǐ Technology is accelerating the development of L4 intelligent driving solutions, collaborating with Geely on developing dedicated Robotaxi models, and partnering with domestic and international mobility service providers to create a Robotaxi operation service platform. According to the plan, Qiān Lǐ Technology, together with its partners, will achieve scaled Robotaxi operations in 10 cities worldwide, with over 1,000 Robotaxis deployed in each city.At the launch event, Qianli Technology’s new brand English name — “AFARI” — and brand logo were officially unveiled. “AFARI” is a combination of “Afar” (distance) and “I” (intelligence), symbolizing the broad vision of “boundless distance” and the technological pursuit of “vast intelligence.” The word subtly contains “AI” at both ends, with “FAR” embedded in the middle, interpretable as “With AI, we go far.”
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.