On August 29, 2025, the 2025 Chengdu International Auto Show officially opened. At this exhibition, Chery Group’s brand EXEED showcased its globally debuting strategic models, including new energy products such as the EXEED ET5, Star Era ES, and Star Era ET.
As a global strategic model of Chery Group, the EXEED ET5 is equipped for the first time with Horizon’s HSD and Journey 6P assisted driving solutions. This model is positioned as “the smart and safe SUV, a top choice for young families,” featuring a “golden-silver” body design ratio. In terms of the intelligent cockpit, the EXEED ET5 comes with a triple-screen design, including a 10.25-inch LCD instrument panel, a 15.6-inch central control touchscreen, and a 12.3-inch passenger entertainment screen. It also incorporates the Qualcomm Snapdragon 8255 high-performance chip and supports intelligent assisted driving systems.
The EXEED ET5, classified as a mid-sized SUV, is equipped with a 1.5T range extender engine, offering a CLTC pure electric range of 205 km and a combined range of up to 1300 km. Its battery complies with the 2026 new edition regulatory battery safety standards.
Another highlight at the EXEED stand is the Star Era ES, with its “Warm Cloud Apricot” color attracting attention. Additionally, the Star Era ES has introduced a new “Rapid Shadow Sport Kit” optional package to meet the personalized needs of young users.
In addition to these models, EXEED also displayed other new energy market layout vehicles, such as the Star Era ET, Yaoguang C-DM, and Lanyue C-DM. The Star Era ET is positioned as a luxury-safe five-seat SUV, the Yaoguang C-DM is equipped for the first time with the Snow Leopard electric all-wheel-drive system and upgraded Flying Fish Chassis 2.0, while the Lanyue C-DM is positioned as a “concierge-level large seven-seat electric hybrid flagship SUV,” focusing on quad-motor all-wheel-drive super hybrid technology.
On the day of the auto show, coinciding with the traditional Qixi Festival, EXEED planned an event inviting EXEED users who registered their marriages on Qixi to distribute joy candies to exhibition attendees. Zhang Guozhong, Executive Vice President of Chery Automobile Co., Ltd., presented the newlyweds with EXEED branded custom lipstick and flowers, along with wedding blessings. During the auto show, EXEED also partnered with Horizon to host a limited city pop-up event, offering an exclusive preview of the EXEED ET5.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.