The all-new MG4 was launched on August 29, positioned as a “pure electric intelligent and fun large hatchback,” competing with models like BYD Dolphin and Geely Geometry. The new car features 39 class-leading configurations, 21 class-best configurations, and 6 top-tier configurations. It has a space utilization rate of 93.8%, a range of 530km, and a six-in-one motor providing 120kW power, along with 360° comprehensive sun protection. Within 24 days of pre-sale launch, orders exceeded 45,000 units.
MG4 responded to consumer enthusiasm through the “Pioneer” plan, with 500 priority vehicle pickup slots selling out in less than 5 minutes. The target user group for MG4 is young people aged 25-35, with 33% being discerning mothers focused on quality of life, 20% being young families, and 15% being young players passionate about technology and driving. The MG brand plans to exceed 400 active dealers by the end of the year and is collaborating with OPPO to open 200 pop-up stores, rapidly enhancing channel capabilities. SAIC’s resources will support 1,000 SAIC maintenance shops nationally to serve MG car owners.
In terms of key indicators for electric vehicles, MG4 performs excellently: with longer range, more space, stronger power, lower power consumption, and faster energy replenishment. Through the CTB battery-to-body integration technology, MG4 achieves a space utilization rate of 93.8%, with both the body size and wheelbase surpassing Geely Geometry. MG4 offers two range versions of 437km and 530km, marking the first time the 400 km electric range threshold has been brought under 70,000 yuan. Its power consumption per 100 km is only 10.4 kWh, with an integrated thermal management system and robust three-electric system ensuring range achievement rate and cost-effectiveness. MG4 is equipped with OPPO smart travel interconnection, paired with the 8155 chip, achieving full ecosystem compatibility. In terms of safety, MG4 uses the CTB battery-to-body integration technology, with a body torsional rigidity up to 31,000N・m/deg.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.