On August 29, the 28th Chengdu International Auto Exhibition opened, where the iCAR V23 Cyber Edition made its debut, alongside a collective display of the V23 family variants. The event also initiated a global contest to collect suggestions for the Chinese name of the iCAR brand, inviting public participation in brand development. Concurrently, the inaugural iCAR Driving Festival concluded, marking the launch of the iCAR Life Select Marketplace, which extends the iCAR ecosystem from vehicles to “1+N” lifestyle scenarios.
As China’s first purely electric cyber-style SUV, the V23 Cyber Edition blends sci-fi functionality design. Drawing inspiration from “Blade Runner,” it features a matte silver finish, equipped with a widened front bumper, integrated roof platform, matrix lights, polished stainless-steel side steps, and “Y” shaped decals on the rear window, presenting a sense of mechanical artistry. The interior boasts a “Mirage White” palette, combining ultra-fiber dirt-resistant fabric, faux suede cladding, and bright silver-plated accents.
At the auto exhibition, the iCAR booth introduced interactive activities such as the “Modification Lounge” and “Mod Player Flash Show,” attracting a large number of young participants. The iCAR Life official Select Marketplace launched, presenting various ecosystem products, signifying the expansion of the iCAR ecosystem from vehicles to “1+N” lifestyles. The V23 star model achieved cumulative sales of 34,840 units from January to July 2025, securing the top position in sales among new energy box-style vehicles. Among iCAR users, females account for over 45%, the modification rate exceeds 80%, and the referral rate reaches 35%.
2025 marks the inaugural year of iCAR’s globalization, with the overseas brand “iCAUR” already launched. Leveraging the support of Chery Group, iCAR is accelerating the construction of a “product + ecosystem + culture” integrated global development model, aiming to complete the deployment of six new models across the V/X/S series.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.