On August 29, at the 2025 Chengdu Auto Show, Great Wall Automobile’s new energy brand, WEY, showcased the Gaoshan family and models like Lanshan and Mocha. WEY has connected with users through its DTC model, achieving over 10,000 monthly sales for two consecutive months, and from January to July this year, cumulative sales have surpassed 40,000 vehicles. The all-new Gaoshan, launched in May, has delivered nearly 20,000 units so far. The soon-to-be-launched Gaoshan 7 is specially designed for family users, positioned as “a mobile living room for the whole family,” and is an MPV equipped with laser radar and intelligent four-wheel drive as standard within a 300,000 price range.
In recent media tests, Lanshan performed well in driver assistance and extreme range capabilities, with cumulative deliveries exceeding 100,000 units. The Shuangshan family comes standard with the Hi4 performance version, featuring triple-engine drive and nine modes. It intelligently distributes and dynamically adjusts torque between the front and rear axles based on vehicle status information, such as speed and wheel speed, and road conditions, like road gradient.
WEY is committed to the DTC model, ensuring a professional, efficient, and convenient service experience for users. The brand has invested considerable resources in building digital channels, increasing the number of retail centers from 0 to over 460, with plans to expand to 700 by the end of the year, covering more than 200 cities nationwide.
WEY actively listens to user needs and feedback, from inviting users to participate in naming new Lanshan colors, to completing 30 Guardian Stations along the Qinghai-Tibet, Sichuan-Tibet, and Qinghai-Gansu routes, and to the comprehensive evolution of driver assistance and intelligent cabin through the Shuangshan 3.3 OTA upgrade.
At this auto show, WEY also announced purchasing benefits across its entire product line, including purchase subsidies, free maintenance, extended warranties, and other favorable policies.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.