Great Wall Automobile held its 35th-anniversary media open day on August 19, 2025, reviewing its journey in technological independence and industrial chain integration. Since its inception, Great Wall Automobile has been committed to achieving self-reliance in core components and promoting the internationalization of Chinese automotive technology.
Over its 35-year development, Great Wall Automobile has adhered to technological independence and a comprehensive industrial chain layout, achieving self-reliance in key technologies such as engines and transmissions through technological innovation and R&D investment. Its subsidiaries, Haval Auto Tech, Jinggong Auto, and Nobo Auto Systems, have made it into the global top 100 auto parts list.
Great Wall Automobile has established production and R&D systems domestically while actively expanding into international markets. Its global benchmark production base and fully automated manufacturing processes supply major international car manufacturers. Great Wall Automobile’s products are sold in numerous countries and regions worldwide, forming a layout encompassing all powertrains, categories, and classes. Overseas sales channels exceed 1,400, with cumulative sales surpassing 2 million vehicles.
Great Wall Automobile’s globalization strategy includes its ecosystem export model. Through cooperation with supply chain enterprises such as Haval Auto and Nobo Auto, Great Wall Automobile has created the “Chinese Automobile Fleet.” The commencement of production at its Brazilian plant marks a significant step in its globalization strategy.
In terms of R&D, Great Wall Automobile has invested over ten billion yuan consecutively for three years, establishing China’s first automotive safety laboratory, the first comprehensive proving ground, and the first high-altitude environment simulation lab. These facilities have enhanced the quality and safety of Great Wall Automobile’s products.
Great Wall Automobile values corporate culture and employee care. The company addresses employees’ life challenges through comprehensive benefits. For instance, in late 2024, Great Wall Automobile distributed 4 billion in bonuses to employees. Additionally, Great Wall Automobile launched the 35+ Plan, with no age limit for employees, and many company executives born in the 1980s.
The technological R&D achievements of Great Wall Automobile are also significant. The company insists on foundational development, with component levels reaching international frontiers. Great Wall Automobile’s full-scenario, full-powertrain, global layout encompasses gasoline, diesel, hybrid, pure electric, plug-in hybrid, and hydrogen technologies. The Hi4 technology system introduced by Great Wall Automobile brings “four-wheel-drive performance with two-wheel-drive efficiency.”
In laboratory construction, Great Wall Automobile boasts Asia’s largest safety laboratory and an all-scenario safety system. Facilities such as the NVH laboratory, wind tunnel laboratory, and crash safety laboratory ensure the high quality and safety of its products.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.