On November 15, 2024, at the 22nd Guangzhou Auto Show, GAC Group unveiled five new models, covering the pure electric, range-extended, and plug-in hybrid markets. This marks the launch of its “Three-Year Panyu Action,” aiming to achieve over 60% of sales from its own brands by 2027 and to challenge the annual sales target of 2 million units.
GAC’s “Three-Year Panyu Action” plans to introduce 22 new models by leveraging brand leadership, product enhancement, technology, and international market expansion. It collaborates with Huawei on smart driving technologies, including range extension and intelligent driving architecture. Solid-state batteries and Quark electric drive technology are also highlighted.
GAC’s globalization is a crucial part of this strategy, with production facilities already established in Malaysia and Thailand. The plan is to expand its export presence to 100 countries and regions worldwide by 2027, with a target export volume of 500,000 units.
In addition, through the Xingling Electronic Electrical Architecture (EEA3.0), GACGROUP plans to develop domestic intelligent driving technology by 2025 and enter the global market by 2027.
To ensure the success of the “Panyu Initiative,” GACGROUP has restructured its organizational setup and operational model, enhancing market responsiveness and management efficiency through the introduction of the “IPD Integrated Product Development Process.” GACGROUP plans to invest over 50 billion yuan and ensure the development of technology R&D and market positioning through a talent multiplication plan.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.