On August 30, 2024, the 27th Chengdu International Auto Show was inaugurated. Hyper, in partnership with Guangdong Hongyuan Club General Manager Zhu Fangyu and two star players, appeared at the grand event. At the event, the Hyper HT 2024 model was officially delivered to three lucky owners, marking the first delivery of this model in the Chengdu region.
Hyper has introduced multiple purchase benefits. Users who purchase the Hyper HT by trading in their old cars can enjoy subsidies of up to ¥50,000, which can be combined with regional policies. Additionally, users who place orders at the auto show stand a chance to win a PS5 game console, given out as a limited daily free gift.
At the Chengdu Auto Show this time around, Hyper introduced its entire range of models, especially the Hyper HT 2024 with gull-wing doors– its debut delivery became the highlight of the event. With its premium electric SUV positioning, the Hyper HT 2024 attracted much attention from visitors.
The Smart Drive system of the Hyper HT 2024 performs extraordinarily well. Its ‘Double 800′ technology, i.e., the 800V Super High Voltage 5C Flash Charge and 800km endurance capacity, have solved users’ range anxiety issues. According to official data, the Hyper HT can be charged to run 450km within just 10 minutes. The Hyper HT 2024 also comes equipped with map-less universal million-level Smart Drive system, capable of autonomous driving even without highly accurate maps. Moreover, the Hyper HT’s interior design integrates the Milanese new luxury cockpit and gull-wing doors.
Data indicates that over half of the replacement users come from premium brands. With an all-round product upgrade and purchase benefits, Hyper has redefined the value of luxury electric SUVs. The Hyper HT 2024 excels in range, charging, smart driving, and interior design.
In terms of brand positioning, the Hyper HT 2024 enhances its brand recognition and influence through collaborations with renowned clubs and star players. The partnership with Guangdong Hongyuan Club General Manager Zhu Fangyu and two other star players has lent support in shaping the brand image. Furthermore, Hyper actively participates in various auto shows and market events, expanding its market presence through multi-channel, diverse promotions.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.