The whole army is charging forward to the tower, and Mercedes-Benz will gradually launch pure electric vehicle models from 2021.

Mercedes-Benz is preparing to make a big impact in the electric market. After reviewing today’s online investor and analyst conference, several key pieces of information were summarized:

  • Starting from 2021, Mercedes-Benz will gradually launch four new pure electric models. These four models will all be built on the company’s large-scale electric vehicle architecture, named EVA. EQS is the first model and is planned to be launched in 2021. The official stated that its WLTP range exceeds 700 km. The other three models are EQE, EQS SUV, and EQE SUV.

  • In addition to the large-scale electric vehicle architecture, Mercedes-Benz is already developing the MMA platform specifically for compact and medium-sized cars, which will be launched in 2025. In other words, Mercedes-Benz is not just trying out electric vehicles, but is really getting serious about them.

  • Starting from 2021, AMG and Maybach will start to launch electrified products. The famous G Class will also offer an electric model.

  • In terms of power batteries, Mercedes-Benz mainly cooperates with companies such as CATL, Farasis, and Sila Nano, a battery material company in California. For electric motors, Mercedes-Benz will conduct independent research and development internally.

  • Mercedes-Benz also announced the “EQXX Vision” technology project, which mainly clarifies the company’s plan for future electrified products. Currently, Mercedes-Benz has deployed an automotive engineering team in Stuttgart, mainly to explore breakthroughs in endurance and energy efficiency.

  • In terms of software, Mercedes-Benz announced that it will launch the MB.OS operating system, which will be independently developed by the company and is expected to be released in 2024.

From the above information, it is clear that Mercedes-Benz is starting to lay out the electrification market comprehensively, penetrating every segment. From an industry perspective, more and more major players laying out the electrification market make this road clearer. However, in terms of time, Mercedes-Benz is relatively late compared to some other major manufacturers, and the road ahead may be more difficult. It remains to be seen who will win in this electrification battle, and we look forward to Mercedes-Benz’s new products next year.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.