Actually, I have been looking forward to the outstanding new forces in the domestic automobile industry to march into the overseas market. In terms of product strength, they are indeed stronger than many European traditional car companies’ transition from oil to electricity. The Chinese market competition is fierce, and the European market is a new blue ocean market, although this gap period is short, and time is of the essence.
SAIC’s EZS did not sell well in China, but it had good sales in Europe last year. After Polestar 2 entered the European market last month, it directly won the third place in new energy vehicle sales in Norway.
It just so happens that Europe is also vigorously promoting new energy vehicles. At this time, bringing good products in has a lot of room for imagination.
However, there are also problems. Europeans’ taste has always been unique. It is an unknown whether they can accept China’s new forces in the automobile industry. Therefore, localization is also an important change for entering the overseas market.
In addition, selling cars now is not just about the cars themselves, but also the entire system from sales, energy supplement to software services. Therefore, if you want to enter the overseas market, you still need to move these things together.
I am looking forward to XPeng’s performance in the European market.
By the way, NIO is also preparing to attack the European market and is expected to officially appear in the European market in 2022~
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.