Tesla needs to do localized design and marketing strategies specifically for China, otherwise it will be difficult to compete with new energy vehicle companies in China.
It is rumored that during the press conference at 5:00 a.m. Beijing time on March 2, a Tesla entry-level model tailored for the Chinese market will be released, possibly named model Q/model 2, with an expected selling price of around 170,000 yuan, competing with the Deep Blue SL03, the XPeng P5, and all other models in the 100,000-200,000 yuan price range.
This has been circulating in the industry for a long time. It’s a two-door hatchback with a crossover SUV style, which Musk likes to play with. Based on the front and rear light designs, it shares a similar style with the model 3, embodying Tesla’s unique aesthetic.
The truth will be revealed at 5:00 a.m. on March 2.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.