On February 8, 2023, Ideal Automobile officially released its first five-seater product, the Ideal L7.
Designed for small families, the Ideal L7 is equipped with the Ideal Range Extender Electric 2.0 system, which meets the highest standard of G-grade offset collision of 25% on both sides. It is the only model among mainstream five-seater SUVs priced between 300,000 and 400,000 yuan that comes standard with side airbags for the second-row seats. It also comes with a smart space and intelligent driving system that can continue to grow.
The third model of the Ideal L7, the Ideal L7 Air, was also released today. It uses a more cost-effective battery pack and comes standard with CDC continuous variable damping shock absorbers, Ideal Intelligent Driving AD Pro and Ideal Intelligent Space SS Pro. The national retail prices for the Ideal L7 Air, Ideal L7 Pro, and Ideal L7 Max are 319,800 yuan, 339,800 yuan, and 379,800 yuan, respectively.
The Ideal L8 Air also comes standard with CDC continuous variable damping shock absorbers, Ideal Intelligent Driving AD Pro and Ideal Intelligent Space SS Pro, with a national unified retail price of 339,800 yuan. With this, the three models of the Ideal L8 Air, Ideal L8 Pro, and Ideal L8 Max will better meet the travel needs of family users in the 300,000 to 400,000 yuan price range.
As the first medium-to-large five-seater flagship SUV under Ideal Automobile, the Ideal L7 has a length of 5,050 mm, a width of 1,995 mm, a height of 1,750 mm, and a wheelbase of 3,005 mm, providing users with a good space experience.
Ideal Automobile has independently developed the Ideal L7 second-row seats based on the five-seater SUV model. The maximum legroom can reach 1,160 mm and the rear height is almost one meter.
The Ideal L7 has designed five seats specifically for Chinese body models. They have designed a concave area close to the scapula to avoid the floating feeling of the face mask and seat sponge by using the more challenging invisible tensioning technique.
The Ideal L7 has also created the one-key second-row “Queen Seat” mode. This function consists of an electric soft footrest, a second-row legroom of nearly 1.2 meters in length, a second-row backrest that can be infinitely adjusted from 25 to 40 degrees, and a 270-degree wrap-around design. Coupled with the armrest box, it provides users with a more comfortable riding experience.
The Ideal L7 is equipped with 26 storage spaces throughout the car and adopts an extra-long seat slide rail, 4/2/4 fold-down design, and fully electric adjustment of all car seats for exploring the infinite possibilities of “home” at any time. In addition, the depth of the Ideal L7’s trunk reaches 1,081 millimeters, and it is equipped with a trunk cover to meet the needs of family users.
The Ideal L7 also comes standard with an electric sunshade, a large skylight, and a double-layer silver-plating acoustic insulation technology on the front windshield, with a thermal insulation rate of more than 50% for the silver-plated layer. The entire second row and rear windshield of the Ideal L7 are also equipped with privacy glass.
When the user easily pulls off the seat headrest and clicks to turn on the camping mode, all the seats will automatically fold, and with the addition of a mattress, one can have a “big bed” of a 1.5m x 2.4m space. The total area of the Ideal L7’s dual panoramic skylights is over 1 square meter, with the skylight area of the Ideal L7 Max reaching 1,155mm x 910mm.
The Ideal L7 is a five-seater car with excellent air conditioning comfort. The second row is equipped with independently controllable air conditioning systems, which allows users to adjust the temperature of their own space. In addition to the air outlet in the middle of the central armrest box and the foot outlet in the second row, the Ideal L7 also adds air outlets on both sides of the B-pillar, allowing users to experience faster air circulation and a more diverse range of air supply angles.
The flagship Ideal L7 five-seat sedan is equipped with full-surround seats, heating, ventilation for all four seats, lumbar massage for all four seats, comfortable soft pillows, induction tailgate, 256-color ambient lighting, electrically adjustable heated steering wheel, adaptive headlights, and seat welcome functions.
Ideal L7 Max is the only five-seat SUV model with standard rear screens among mainstream models. The three 15.7-inch 3K large screens all use ultra-thin coating Anti-Reflective technology and low-blue-light display technology. Currently, TUV Rheinland's professional low-blue-light certification for car screens is only awarded to the Ideal L9's OLED screen and the Ideal L8 and L7's LCD screens, which can reduce the harmful blue light ratio of wavelengths ranging from 415 nanometers to 455 nanometers to below 50%.
The 7.3.4 panoramic sound system has 21 professional speakers, including dual center speakers, three high-power subwoofers, and four sky speakers, with a maximum amplifier power of 1,920 watts. Ideal Cars accurately recognizes acoustic data for five seats through 80 microphone positions and fine-tunes acoustic algorithms through self-developed sound effect algorithms, making each position in the car the center of the sound field.
The Ideal L7 fully unleashes the computing power of two 8,155 chips, supporting interaction with five screens, three screens for synchronization, and expanding AR and other external devices. With large memory, all applications have an average start-up speed of one second, and the average start-up time for core applications is 530 milliseconds.
Ideal Cars continues to iterate software through OTA to enhance the experience, planning to launch features such as sound design masters and task masters within the first half of the year. The sound design master includes global reverberation, channel delay, mute, gain, equalizer, etc. "advanced players" can adjust 15 channels and 196 adjustable parameters and create low-frequency shock modes suitable for watching movies based on their needs. When family members are resting in the car, users can turn on the driver's private mode and turn off all speakers except the driver's seat. After the feature is launched, regular users can obtain the sound effects edited by masters through the share code.
Ideal Cars also launched the task master feature, allowing users to design tasks according to their personal needs and habits, including setting seat ventilation, heating massage, driving mode, screen display, sunshade, etc.
Ultimate Travel Experience
In terms of performance, the self-developed 5-in-1 front and 3-in-1 rear intelligent electric four-wheel drive system of the IDEAL L7 has a peak power of 330 kW, a peak torque of 620 N·m, and a hundred-kilometer acceleration time of 5.3 seconds. The 1.5T four-cylinder range extender has undergone atomic-level noise reduction optimization for components, and the difference in in-vehicle noise between range extender mode and pure electric mode is less than or equal to 1 decibel.
In terms of endurance, the IDEAL L7’s battery pack has a total capacity of 42.8 kWh, with a pure electric endurance of 210 kilometers under CLTC conditions, and a comprehensive endurance of 1,100 kilometers under WLTC conditions. Combined with the 3.5 kW external discharge function, it reduces travel anxiety for users.
The IDEAL L7 Pro and Max versions are both equipped with the IDEAL Magic Carpet air suspension system as standard. The whole system consists of CDC continuously variable damping shock absorbers, air suspension and the self-developed XCU central domain controller, which integrates 26 vehicle signals, perceives and adjusts actively 60,000 times per minute, and has millisecond-level response ability, effectively filtering road vibrations.
The Magic Carpet air suspension of the IDEAL L7 has five adjustable heights and three suspension styles to choose from. The five suspension heights are: the first is convenient for loading the trunk, and the rear air suspension is lowered by 50 millimeters; the second is convenient for getting on and off, and the front and rear air suspensions are lowered by 40 millimeters simultaneously; the third is for high-speed driving, when the speed exceeds 110 kilometers per hour and is maintained for more than 30 seconds, or when the speed reaches 120 kilometers per hour, the suspension automatically lowers by 20 millimeters; the fourth is the standard height of the suspension suitable for daily road driving; the fifth is for off-road rescue, where the suspension is lifted by 40 millimeters. The three suspension styles of the IDEAL L7 include: comfort, standard, and sport. Users can switch to their preferred driving mode.
The IDEAL L7 uses a rear subframe with a full aluminum structure, bringing better rear axle stability, faster suspension response, and more comfortable rear seat experience.### Flagship-level Safety Experience
The L7 of LI adopts flagship-level vehicle body safety structure, with more than 75\% of the white body made of high-strength steel, of which more than 29\% is hot-formed steel. It was also developed strictly in accordance with the standard of G, the best result of the China Insurance Research Institute’s 25\% small offset collision test on both left and right sides, providing larger survival space and all-round protection for all occupants.
The L7 can withstand a load of 12 tons, and is the first model in China’s medium-to-large five-seater SUVs that covers all kinds of rollovers, including spiral rolls, sand rollovers, side-stumble rollovers, and side-slope rollovers. In terms of safety performance development, more real collision scenarios were considered, such as front drilling collision, front-center pillar collision, and whole-vehicle bottoming collision. The L7 is equipped with dual pretensioners and dual load limiters seat belts in the front row, generating peak forces of up to 3,000 Newtons to improve safety.
The battery in the “safety house” of the L7 is equipped with a high-strength box body to ensure high safety of the battery system. In the bottom ball impact test, LI’s engineers used a steel ball head with a diameter of 150 millimeters to slowly compress the weak area of the bottom of the battery box to mechanical balance under pressure that is 1.1 times the capacity of the car load, achieving internal electrical core with no safety risks. The L7 battery adopts a more efficient thermal insulation and flame retardant design, ensuring that the entire battery pack is explosion-proof.
The L7 is the only mainstream five-seater SUV, priced from 300,000 to 4 million yuan, that comes standard with rear seat side airbags. The airbags and curtain airbags cover a total of 10 positions throughout the vehicle, with a through-type side curtain airbag that can maintain the super-long pressure retention time of 6 seconds to reduce head injuries in secondary collisions.
The L7 adopts LI’s proprietary “green house” standard, with formaldehyde content one-tenth of the national limit, which is one-quarter of the Finnish indoor S1 standard.“`
The Nappa leather of Ideal L7 is made of natural plant extracts such as pine needles, which removes the odor introduced by traditional leather tanning process and better retains a natural and fresh scent in the car interior.
The top fabric of Ideal L7 uses negative oxygen ions immersion technology, equipped with an external air quality sensing system AQS and an internal real-time PM2.5 monitoring system. By adaptive regulation of internal and external circulation and efficient filtration of CN95 filter elements, it proactively defends against external pollutants and quickly purifies the car’s cabin air.
Continuous growth of intelligent space and intelligent driving
Ideal Automobile uses innovative 3D space interaction and independently developed Ideal AD intelligent driving system, becoming a security guard for intelligent driving.
The innovative 3D space interaction of Ideal Automobile integrates multi-modal perception information such as voice, vision, and touch, has multi-modal human-computer interaction capabilities such as multi-audio area cross-screen voice interaction, gesture interaction, multi-touch interaction, and intra and extra cabin environmental sensing.
“Ideal Fellow” evolved into a new generation of end-cloud integrated architecture, launched on all L series models, integrating its self-developed AI end-side consequential engine LisaRT, improving the AI operation efficiency and ability boundary of cockpit chips such as Qualcomm 8,155, and supporting deployment of more advanced and complex AI algorithms in the car, which can be operated and inferred more efficiently.
In terms of voice, Ideal Automobile’s innovative MIMO-NET algorithm, based on deep neural network, achieves accurate separation of multi-audio area human voice, and can achieve accurate separation of voice for specific people and specific audio areas; combined with its self-developed voice recognition algorithm MSE-NET, the awakening rate and recognition accuracy of “Ideal Fellow” in real car scenarios have improved to 98\%. Ideal Automobile has performed a lot of optimization for children’s user experience, and the awakening rate and recognition accuracy of children’s use of “Ideal Fellow” has increased by more than 40\% compared to half a year ago.
“`Facing the more challenging scenarios of “high noise”, “soft spoken”, and “children’s speech” in the industry, the wake-up rate and recognition accuracy of “LI Companion” have both been improved to over 90\%.
The self-developed offline speech interaction algorithm can bring a fast response to the whole car as fast as in milliseconds, and can provide a good interaction experience in situations of no network and weak network.
In terms of vision, gesture interaction has completed a significant upgrade of self-developed technology. Compared with half a year ago, the overall success rate of gesture interaction has increased by more than 50\%, and the comfortable area of gesture interaction in the car has doubled. Among them, based on the space visual perception information provided by self-developed MVS-NET algorithm, accurate recognition of gestures of all passengers in the car has been achieved. Coupled with innovative gesture wake-up technology, the misrecognition rate of gesture interaction has been reduced by more than 50\%.
Intelligent driving AI is a constantly growing AI robot that has begun to change the way users drive and use their vehicles.
First of all, LI’s intelligent driving AD Max and Pro have AI perception capabilities. The hybrid BEV algorithm framework jointly proposed by LI, Tsinghua University and MIT has a network depth of 30,000 layers and 2.8 billion network parameters.
This algorithm framework can achieve “plug and play” of different types of sensors. Pure visual sensors are used on AD Pro, while AD Max is compatible with other sensors such as Lidar to improve perception capability and research and development efficiency. LI has also designed the EID environment information display, which allows users to see the world through the eyes of AI using powerful intelligent driving and intelligent cockpit chips.
Secondly, in terms of planning and control, LI’s high-speed NOA prediction algorithm provides high-speed NOA automatic lane changing and acceleration and deceleration experience. LI has also applied such efficiency and capability to non-navigation scenarios, creating the “Lane Keeping Assist Plus (LKA Plus)” with autonomous overtaking and lane changing capabilities, which will be pushed to the AD Max version in April.
The self-developed AEB algorithm on AD Max has applied Lidar, expanding the safe scenarios of Lidar algorithms from main traffic participants such as vehicles, bicyclists, and pedestrians to irregular obstacles including non-regularly shaped vehicles and night scenes.## Ideal L7- Flagship Design Language
Ideal L7, the most dynamic model of Ideal Automotive’s product matrix, follows the design language of “forward-looking and pioneering”.
The iconic 3D star-shaped headlights used in Ideal L7 provide uninterrupted lighting. The front lights, intake and sensors of the vehicle are designed to emphasize its sense of technology.
On the side, the design of the fender visually connects the front and rear of the car through the characteristic lines. The aerodynamic characteristic lines bring a rounded and full tail design curve, which improves the aerodynamic performance. The rear star-shaped lighting system makes the entire vehicle look more voluminous.
Ideal L7 also introduces new colors for users – red. The color will change under different lighting environments, with colors changing from black to red and then to orange-yellow.
Ideal L7 Three Models Cover Full Range from 300,000 to 400,000 RMB
In terms of appearance, Ideal L7 provides users with silver metallic paint, gray metallic paint, black metallic paint, green special pearl paint, blue special cold light paint, as well as white pearl paint and sunrise red special multilayer paint exclusively developed for this model.
In terms of interior, Ideal L7 continues the black-and-white dual-color interior and black-and-orange dual-color interior of its flagship model, and adds a new black sports interior option. Users can also choose to install 21-inch wheels and electric pedals. The three models of Ideal L7 fully cover the price range of 300,000 to 400,000 RMB.
Starting from February 9, 2023, users can experience and test drive the brand new Ideal L7 at Ideal Automotive’s retail centers nationwide. Ideal L7 Pro and Ideal L7 Max will start delivering on March 1, and Ideal L7 Air and Ideal L8 Air will start delivering in early April.
Ideal Automotive plans to extend its navigation assisted driving capabilities to city scenes. It is planned that in the fourth quarter, Ideal AD Max will open up city NOA internal testing for early bird users. The Ideal city NOA is based on the HDMapNet real-time road structure cognitive algorithm, which provides an effective technological path for rapid expansion of city NOA and future full autopilot.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.