At the end of the year, many auto companies are pushing for performance. If you plan to buy a car at this time, you must pay attention! As a veteran bargain hunter, I’m telling you, don’t fall into the “bargain trap” this December.
There are more discounts than ever before for purchasing a car at the end of the year in 2021. With the continuing economic stimulus in the market due to the impact of the epidemic (you know), both the government and brands are joining forces. A good example is the Shanghai shopping and consumption voucher (I’ve been lucky, got two out of four). The same is true for buying a car, in addition to national subsidies, there are also regional subsidies (e.g. petrol to electric conversions). Before the December 31 deadline, new energy vehicle manufacturers have already started to make big moves.
Tactic 1: Time-limited price protection! New energy national subsidy plus “time-limited price protection”, XPeng, NIO and other new energy car brands have released this policy. For customers who place orders by December 31st, they can enjoy the national subsidy price. It can be said that they have delayed and protected the price for the delivery and license plate so that car owners do not lose this benefit. This is quite good. Everyone can compare whether new energy vehicle brands have a price guarantee policy before making a decision.
Tactic 2: Test drive gifts, referrals have discounts! What do you have to do before buying a car? Of course, it’s a test drive! It is an unwritten rule that “If you test drive it, buying a car is not far behind.” Therefore, auto companies like to do test drive activities, which are long-lasting and seasonal. Giving points or gifts has become very common. NIO has customized fragrances and XPeng had a $1 test drive experience and a limited-time discount. In December, Byton launched a “thousand dollars” test drive promotion, where recommending a test drive can get a 200 yuan Tmall supermarket card, and there is a thousand yuan voucher when buying a car… Everyone has a bright future, interested car owners can group together to grab some discounts. (There are so many brands, everyone can go to the official sales to pay attention to the details)
## Trick 3: Car owner sharing, luring car owners with “benefits”!
It has to be said that nowadays, car companies are very good at advertising. If you haven’t participated in the event, you never know how many rules it has. Be cautious before making a move without a clear understanding, and rely mainly on the posts and strategies shared by car friends, lest you become a guinea pig. However! For example, when the shopping card will be sent, what can points be exchanged for, and shipping issues, you must consult clearly to avoid arguments and bad moods.
Ultimate move: No move is the best move, adjust to changes to remain unchanged. If you are a rigid demand user, buying on a discount during the Chinese New Year is still a good deal. Just be cautious and make multi-dimensional comparisons based on your own needs, and don’t let small discounts affect your judgment.
That’s it for my sharing. Finally, I also want to know if anyone has knowledge of good discount “benefits.” After all, Double Twelve is just the beginning, and with Christmas and New Year coming soon, I believe there will be more discounts coming to us car owners. Car friends who have news can share it in advance and let us also learn from each other~
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.