Author: Dollyjun

I have a friend who was my elementary school classmate and comes from a well-off family. During the fierce wave of new energy vehicles, he gave up his beloved rear-wheel-drive V8 performance car and turned to embrace new energy. One day, he asked me: is it feasible to drive his newly purchased electric car to Chengdu to eat hot pot?

The distance from Kunming to Chengdu has exceeded 800km. Driving an electric car means having to recharge 1-2 times on the way. However, in the current market environment, if you haven’t experienced unexpected situations such as queuing for charging, charging pile failures, and gasoline cars occupying charging piles, you cannot truly consider yourself as a new energy vehicle owner. Charging in urban areas is already a problem not to mention traveling long distances. Such a poor charging environment has also led some onlookers to call pure electric cars “electric daddy”.

Of course, we can also think that if there is a car that can provide you with charging services whenever you need it, it can naturally become an “electric treasure” while perfectly solving the mileage anxiety of electric vehicles. Is there any “electric treasure” on the market? The answer is yes. For example, the FAW-Volkswagen ID.4 CROZZ.

Charge whenever you want to go, 360° charging service ready to go

As mentioned earlier, if we want to change users’ perceptions from “electric daddy” to “electric treasure”, we need to solve the main problem of charging difficulties.

In response, FAW-Volkswagen has come up with its answer: 360° full-scenario charging strategy, which can be divided into home charging and public charging, with a total of five sub-categories. Firstly, home charging. FAW-Volkswagen provides ID. users with free brand wall box + 40m brand exclusive installation service. This is also the most frequently used charging scenario for electric vehicle users, but it also has its drawbacks, that is, it requires its own parking space and installation conditions. If this requirement cannot be met, then we can only rely on public charging for daily charging.

As for the public charging experience of FAW-Volkswagen, we can responsibly say that it is better than many new energy vehicle companies. This takes us to the second sub-category, the comprehensive public charging aggregation platform, which is simply third-party charging piles. FAW-Volkswagen has achieved data interconnection with the top 10 public charging operators such as State Grid, Teletubbies, and Star Charging, etc. Users can realize the aggregation of more than 420,000 public charging piles through the FAW-Volkswagen brand APP, thus achieving worry-free charging and more convenient travel.

Seeing this, you might wonder why the charging experience of FAW-Volkswagen is even better if both home charging and third-party charging stations are available. This is what we will mention in the third category, the Kaimaisi brand exclusive ultra-fast charging stations. Unlike third-party charging stations mentioned earlier, Kaimaisi is a brand-exclusive supercharging station launched by FAW-Volkswagen in deep strategic cooperation with shareholder CAMS. The stations mainly consist of 120kW and 180kW super-fast chargers. If we drive an ID.4 CROZZ, we only need 30 minutes to complete 30%-80% quick charge. As of August 31st, Kaimaisi brand exclusive supercharging stations have been built in 870 locations with 7857 charging terminals, covering 125 cities and connecting 25 travel energy replenishment routes.

In addition, unlike new forces in car manufacturing, FAW-Volkswagen has a “natural advantage”, which is its huge dealer network. This is also the fourth category, dealer charging facilities. FAW-Volkswagen has completed the construction of charging stations for 562 pure electric authorized dealer shops through various modes, such as self-construction and cooperative construction of charging facilities by dealers. In the era of internal combustion engines, we only visited 4S stores when maintenance or repair was needed. However, the advantage of the dealer network in new energy vehicles is also reflected.

Finally, in emergency charging scenarios, FAW-Volkswagen provides users with “takeaway-style” one-click charging service. Users can order 7*24h charging service personnel to come to their door for charging through the FAW-Volkswagen APP “Yijian”. Currently, the service has covered 195 cities, and 44 cities also support mobile charging services.“`markdown

It can be said that FAW-Volkswagen’s 360-degree all-scenario charging strategy is sufficient to comprehensively and deeply solve users’ concerns about charging. While bringing the ultimate charging experience, it also brings a new energy travel experience of “charge when you want to, go when you want to” for more users. And if my colleague had chosen a FAW-Volkswagen’s car model at that time, he might have already been tired of Chengdu hotpot and started to crave for Beijing roast duck or Northeastern barbecue.

Good looks, good driving experience: Safe, reliable and enjoyable

After solving the concerns about charging, I believe that users have already formed a preliminary concept of “Electric Vehicle (EV)​​ Daddy”. However, if we want to complete the glamorous transformation from “EV Daddy” to “Electric Vehicle (EV) Baby”, we must also look at the actual performance of the car model. In short, looks, intelligence, safety, and driving control are all indispensable.

Regarding the appearance, the high value of ID.4 CROZZ is undoubtedly consistent inside and outside. The smooth and relaxed design style, together with the IQ.Light intelligent lighting system, the exterior ambient lighting, and the luminescent VW logo, present a technologically aesthetic appearance with a sense of ritual. With the suspended instrument panel in the car, INS translucent decorative strips, and 30-color interior ambient lighting designs, it not only focuses on the essence of life, but also brings intelligent and comfortable sensory enjoyment.

In terms of intelligence, as the first product of the MEB platform in China, ID.4 CROZZ, combined with the E3 electronic and electrical architecture, has a more advanced and intelligent new intelligent driving cabin. ID.4 CROZZ is equipped with IQ.Drive smart driving butler L2+ level intelligent driving assistance system, and integrates IPA intelligent parking assistance system, DOW door opening warning system, Emergency Assist 3.0 emergency assistance system, and other functions. While achieving more intelligent driving experience, it also greatly reduces user driving burden and increases driving safety.
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In addition, the intelligent interaction of ID.4 CROZZ is no longer just voice interaction, but a higher-dimensional audio-visual interaction. With voice and multiple scenarios, it achieves the interactive experience of “three screens and one band” of a 5.3-inch digital meter, a 12-inch central control screen, IQ.Smart Screen intelligent navigation and IQ.Light Companion light spirit, bringing stronger technology, ritual and interaction.

Whether it is a traditional fuel vehicle or a new energy model, safety is always a top priority. On the ID.4 CROZZ, its large-scale use of hot-formed steel plate material and reasonable energy absorption design and advanced laser welding technology can greatly ensure the integrity of the passenger compartment. In terms of the safety of the three-electric system for new energy vehicles, ID.4 CROZZ also uses the latest generation of CATL battery packs, which not only meet Volkswagen’s internal L4 safety requirements, but also have an IPX9k waterproof rating. It can be said that it fully guards the safety of the battery in all directions.

Returning to the essence of the vehicle and looking at it from the driving level, ID.4 CROZZ has a driving feel that far exceeds that of new forces in the industry. It uses a sporty chassis tuning from Germany’s top team, combined with a more reasonable battery layout to achieve a lower center of gravity and better load distribution, DCC intelligent dynamic control system, and a five-link rear axle system, making new energy vehicles also have the handling quality of traditional fuel vehicles. In addition, the high-performance front and rear dual motors and intelligent electronic four-wheel drive system further improve the vehicle’s speed performance.

The ID.4 CROZZ can create a more valuable driving experience for users. Perhaps the only difference between the “Electric Dad” and the “Electric Treasure” is just an ID.4 CROZZ.

Dolores’s Words:

After I shared the charging ecosystem of FAW-Volkswagen and the actual performance of the ID.4 CROZZ with my elementary school classmate, he had already thought about changing his car. Indeed, in today’s world where new energy vehicle companies emerge in endless numbers, various new car models and ecosystems dazzle us.

Maybe two years ago, you would have called out, “Traditional brands cannot reverse course.” However, today, FAW-Volkswagen has achieved an impressive sales record of 100,000 units of the ID in less than two years. You should know that it took Tesla 12 years to achieve the first 100,000-unit sales, and even the first 100,000-unit achievement of the top new powers took nearly four years. Whether you are willing to admit it or not, FAW-Volkswagen is advancing in the new energy market with absolute strength.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.