Author: Erchai

Domestic automobile brands are really putting in a lot of effort to break into the high-end market. Take some of the new cars we recently test drove as an example, such as the Ideal L9, L8, GAC M8, XPeng G9, and Zhiyoujia NV. Each of these cars is priced at no less than 200,000 yuan, and each brand is doing everything they can to attract consumers.

In terms of sales, new energy vehicle startups are performing much better than traditional automakers in the high-end market. For instance, the Ideal L9, which was heavily criticized online recently, sold more than 10,000 vehicles in its first month, with a suggested retail price of 459,800 yuan. The only traditional brand that performs well in high-end models is the Hongqi H9. If we lower the standard and include models priced above 200,000 yuan, brands like BYD, Zeekr, and Tank are also doing well. Traditional automakers still have a long way to go to break into the high-end market.

As a new high-end brand of Dongfeng’s new energy vehicles, Landtour’s price is definitely in the “high-end” category. Landtour currently has two models on sale, the Landtour FREE and the Landtour Dreamer. Landtour FREE is a mid-sized SUV with two power options, all electric and hybrid. Prices range from 313,600 yuan to 333,600 yuan. Landtour Dreamer is a large MPV with a price range of 369,900 to 439,900 yuan.

Recently, Landtour’s third mass-produced model, and the first sedan model, was officially unveiled and named “Chasing Light”. The new car is a mid-sized all-electric sedan with a price that is certainly not cheap.

Judging from the official images, the car is quite large, and according to the current data, its length, width, height, and wheelbase are 5088/1970/1505mm and 3000mm, respectively. Compared with competitors in the same class, the body size of this car is slightly larger than that of BYD Han and XPeng P7, and similar to that of NIO ET7 and Zeekr 001.

The overall design of the new car follows an elegant and dynamic style. The front of the car adopts a through-style headlight and a U-shaped air grille. The shape of the headlight is different from what we usually see with through-type light strips. The whole headlight group has an irregular shape, presenting a downward-dipping posture.

From the side, the slender shape of the new car is more apparent. The sloping back of the car, together with the 20-inch wheels, look proportionally pleasing. Chrome trim decorations are visible on the windows and doors, manifesting a sense of refined commercialism.

At the rear, the electric spoiler is added and the through-type light strip is still there. The interior construction of the headlight group looks very well-designed, creating an overall sporty atmosphere.

Regarding the interior information of the new car, there is not much information currently available. Based on previous spy shots, technology and an intelligent atmosphere are the style being emphasized, with a triple screen present.

In terms of power, according to the declared information, the new car will be equipped with lithium-ion batteries provided by CATL, with the standard dual-motor intelligent four-wheel-drive system. The maximum power of the front and rear motors is 160kW and 215kW respectively, and the maximum speed is 210km/h. If dual motors are standard, LanTu ZhuiGuang will have a much better power performance than its competitors. Its competitors, besides new powers such as NIO ET7, XPeng P7, and Lengpao C01, also include traditional automakers like IM L7 and BYD Han, the competition is extremely fierce.

As the first sedan model of LanTu cars, ZhuiGuang bears the heavy responsibility of increasing brand sales. According to the sales figures published by LanTu, the brand’s sales in the first nine months of this year were only less than 15,000 units, less than half of its targeted sales. The high pricing is an important reason for the average sales. If they want to increase sales, lowering prices and raising the brand’s value is the top priority. ZhuiGuang is expected to be released in November, and whether it will have a more attractive price remains to be seen.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.