On October 17th local time, Great Wall Motors participated in the 2022 Paris Motor Show with the theme “HELLO WORLD, SALUT PARIS!” showcasing its heavyweight new energy products such as the WEY MOKE PHEV (Coffee 01), LATTE PHEV (Coffee 02), ORA Cat, ORA Cat GT, and Lightning Cat.
The WEY MOKE PHEV (Coffee 01) and ORA Cat, two high-value new energy products, were officially launched in Europe, with the WEY MOKE PHEV (Coffee 01) priced at about RMB 390,000 to 4.2 million yuan.
At the exhibition site, Meng Xiangjun, President of Great Wall Motors Europe, stated:
“Europe is one of Great Wall Motors’ most important overseas markets, and the Paris Motor Show is the best opportunity for Great Wall Motors to showcase the GWM brand and products to the European market.”
Great Wall Motors is currently studying the entire lifecycle of carbon emissions in the automotive industry and plans to launch more than 50 new energy products by 2025, fully supporting the use of renewable energy.
Two new cars debut in Paris
At this Paris Motor Show, Great Wall Motors’ WEY MOKE PHEV (Coffee 01) and LATTE PHEV (Coffee 02) debuted, among which the WEY MOKE PHEV (Coffee 01) was launched in Europe with a price comparable to local luxury models, priced at approximately RMB 390,000 to 4.2 million yuan. In addition, the LATTE PHEV (Coffee 02) also made an appearance.
The European market is WEY’s first stop for overseas expansion and the milestone for WEY to enter the global automotive market. Compared to the limited space for hybrid models in the European market, WEY is expected to have good development prospects in Europe.
Great Wall Motors stated that its European strategy will be fully released during the 2022 Paris Motor Show. In the future, Great Wall Motors will comprehensively deepen the global development of new energy and continue to deepen the “ecological expansion” model, bringing its self-developed new energy, intelligent technology, and high-value products to more overseas markets.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.