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Domestic Model 3 Standard Range Plus Price Announced
On May 27, Tesla’s official Weibo account released a post stating “Please stay tuned on May 31, 2019.”
The post quickly became the subject of much discussion and speculation, with netizens wondering what Tesla would announce on May 31.
However, just one day later, Tesla announced the price of the domestic Model 3 to be released on May 31, and gave some clues, asking netizens to work together to decode the price.
However, shortly after, Weibo user @PrivaterBOK threw out a set of data. As a result, the price of the domestic Model 3 was no longer much of a mystery, and was most likely to be RMB 328,000.
However, most people still can’t believe the result for 2 reasons:
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The price of RMB 328,000 is too different from what most users expected.
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Since Tesla did such an activity, if the price was not surprising, isn’t this just a waste of time?
On May 31, Tesla finally announced the price of the domestic Model 3 – RMB 328,000, but unfortunately the comments on Weibo were not kind…
Quick Comment: Tesla’s activity of announcing the price this time was not just for show, but had a deeper meaning.### Tesla faces great pressure on Q2 performance
If domestic Model 3 with attractive prices continues to be available, the imported Model 3 will be difficult to sell.
In addition, there is still some time before the delivery of domestic Model 3, and Tesla’s sales promotion offers three treasures: free Autopilot, Full Self-Driving and Supercharging. It can be seen that the pricing of domestic Model 3 is completely reserved for future promotion (price cuts) given the ample space available.
Therefore, if you want to purchase the standard range upgrade version of the domestic Model 3, you can wait and see. We believe that when the domestic Model 3 is officially launched, Tesla will introduce relevant promotion policies.
NIO secures 10 billion yuan financing
On May 28th, NIO announced its 2019 Q1 financial report when the ES6 started mass production. Apart from routine financial details, the highlight of the report is the framework agreement NIO signed with Beijing E-Town International Investment & Development Co. Ltd. in May.
According to the agreement, NIO will design a new entity “NIO China” in Beijing Economic-Technological Development Area and inject specific businesses and assets to it. E-Town International will invest 10 billion yuan in cash through its investment company or joint other investors to obtain non-controlling equity interests of “NIO China”.
Evergrande acquires UK wheel motor company Protean
On May 30th, Chinese property developer Evergrande signed an agreement to acquire UK wheel motor company Protean in London.# Protean
Protean was founded in 2008 and has over 130 technical research experts worldwide. They have developed for more than 1 million hours and have received over 150 authorized technology patents covering fields such as motor, inverter design, and hub motor applications.
Quick comment: This is another move after becoming the second largest shareholder of Guanghui Motors, acquiring Guoneng Motors, and becoming the largest shareholder of power battery company CATL. With hundreds of billions of investment from Evergrande, its layout in the new energy industry chain has become more and more perfect. Although many people are not optimistic about Evergrande’s extravagant buying behavior, at least they have the determination and strength to do so. However, let’s wait and see how strong Evergrande’s first car model is.
Aiways receives RMB 1 billion investment
On May 28th, it was reported that Aiways received a RMB 1 billion investment from Mingchi Fund. The investment will be used for the construction of Aiways’ production facilities in Jiangxi Shangrao, R&D of new car models, and the layout of electric vehicle sales experience stores nationwide. The production line in Shangrao is expected to have a capacity of 300,000 new energy electric vehicles.
According to public information, Mingchi Fund has a registered capital of RMB 1 billion, and its two major shareholders are Binhai Investment Co., Ltd. of Shangrao City and Jiangxi Development and Upgrade Guidance Fund. It is reported that both shareholders have state-owned backgrounds, and the Jiangxi Development and Upgrade Guidance Fund is managed by Jiangxi Financial Investment Fund Management, mainly used to support innovation and entrepreneurship, cultivate the development of strategic emerging industries, and promote the transformation and upgrading of traditional industries.
Quick comment: May 28th was really lively. Just after NIO announced signing a RMB 10 billion financing, Aiways announced that it had successfully received RMB 1 billion investment. It is said that this year is a once-in-a-decade capital winter, but we can’t really see that in the financing speed of new car making companies.
Techrules unveils new concept car Concept X
On June 1st, Techrules officially unveiled its new concept car Concept X at the Shenzhen-Hong Kong-Macao International Auto Show. The vehicle is planned for mass production and delivery in early 2020, with both plug-in hybrid and pure electric versions available. The pure electric version has a range of over 500 kilometers and an acceleration of less than 5 seconds per 100 kilometers. There will also be a 7-seat version of the vehicle. The underlying three-electric technology comes from BYD, and the exterior design is from Mercedes-Benz. The overall marketing and after-sales system will also be based on the Mercedes-Benz dealership network.
Quick Comment: Finally, TEsla has launched its second model, Concept X, which bears some resemblance to BYD Tang in overall appearance, but is more avant-garde. The new car will also adopt Tesla’s brand new LOGO.
Besides, the biggest difference this time is that Concept X not only has the Mercedes-Benz logo on its body nameplate, but also the overall marketing and after-sales system will be based on Mercedes-Benz’s dealer network. In this regard, Concept X has a good overall product strength, coupled with Mercedes-Benz’s marketing and after-sales system, and it is really anticipated what kind of sales data Tesla will deliver next year.
A Week’s Survey
The event of the announcement of the domestic price of Model 3 aroused a lot of attention on social media last week, as can be seen from our weekly index. Many people already guessed that the standard range upgrade version of domestic Model 3 would cost RMB 328,000 after the clue release last week, feeling very disappointed.
So, what is the ideal price for the standard range upgrade version of domestic Model 3 in everyone’s mind?
Almost 60% of the people chose 240-270 thousand RMB, and about 20% of the people chose 270-300 thousand RMB.
However, after all, this is only a small survey, and I believe everyone would prefer a lower price.
In this regard, I believe that if the standard range upgrade version of domestic Model 3 enters the RMB 300,000 price range and can be equipped with Autopilot, it will definitely make a huge impact.
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This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.