Joey

July of this year is destined to be a very important and landmark time for new energy vehicles.

Firstly, China’s new energy vehicle ownership has officially exceeded 10 million, which is definitely worth celebrating for the short rising time of the Chinese new energy vehicle market.

Secondly, on July 21st, the world’s first Global Power Battery Conference was officially held in Yibin. Obviously, this will play an important role in promoting the future development of the new energy vehicle market.

Of course, since we’re talking about Yibin, we can’t ignore Kaiyi Motors. As the host and a new automaker that has gradually gained attention in recent years, Kaiyi Motors is a highly anticipated new player with great potential for improvement.

As a new automaker established in 2014, Kaiyi Motors’ significance is not limited to being Sichuan Province’s first dual-qualified automotive manufacturing enterprise, which may lead the automotive industry in southwestern China to take off.

In fact, as a young car company, Kaiyi Motors is not the kind of new brand that is better at spreading in the traditional sense. However, its more pragmatic corporate style has already silently allowed Kaiyi Motors to complete many enterprise layouts that require sinking its heart and soul to build.

For example, Kaiyi Motors currently has 195 first-level dealers and 588 second-level branches, distributed in 31 provinces and cities across the country, with a coverage rate of more than 52% of national prefecture-level cities. In addition, Kaiyi Motors has quickly laid out and broken through international markets. In the four regions of the Middle East, Central and South America, Africa, and the Asia-Pacific, Xuandu sedans have signed international orders of 100,000 units for 5 years. More importantly, the significance of Kaiyi Motors to the market is not simply to manufacture more economical cars and aim at broader markets like brands that primarily promote economical small cars.

After all, in this new era of new energy vehicles and intelligent cars, the world has already had a more friendly attitude towards new brands. This attitude stems from the capital market but is more rooted in the increasingly tolerant consumer market.

According to the prediction of the China Automotive Technology and Research Center, the future sales of new energy vehicles in China may exceed 5 million units per year. If this sales data that far exceeds expectations can truly be achieved, then undoubtedly, it will be a rare opportunity for any new brand.

Therefore, with a close association with Yibin, the “Capital of Power Batteries,” Kaiyi Motors has a great platform for brand exploration and taking off.

Innovation Leads Kaiyi Motors to Comprehensive ElectrificationThe breakthrough of Kaiyi Auto is not simply logical reasoning. In fact, that’s exactly how they did it.

Not long ago, Kaiyi Auto revealed a new corporate logo, using the pictographic letter Y to embody the new energy brand concept of “Yi”. At the same time, a sketch of an SUV concept car with the new logo has also appeared on the internet last week.

Although a series of new operations at the brand level, such as reorganizing the brand’s value and continuously improving the brand’s image, is an essential aspect of the upward breakthrough process for emerging brands like Kaiyi Auto, it is clearly not enough. Because for a car company, the product is the soul.

In fact, from the rapid release of the all-new SUV concept diagram after the birth of the new brand logo, we should be able to immediately think that Kaiyi Auto has long been prepared for a comprehensive transformation to electric power.

Represented by the mid-size SUV i-FA01 that has been brewing for three years, the i-FA platform is the result of three years of research and development by Kaiyi Auto. At the same time, as an important carrier of the strategic transformation from fuel vehicles to new energy, the i-EA platform will become an important support point for Kaiyi’s advance into the A00 and A0 electric vehicle markets focused on micro and small electric cars.

In addition to this, the i-XA platform will cover the types of recreational vehicles, commercial vehicles, and versatile SUV products, and will also have full-dimensional cooperation with CATL. If it can be used to build pure electric + range extender modes with a range of more than 1,000km, it will undoubtedly produce medium and large car products with lower travel costs and capacity for more passengers.

Obviously, the vehicle models that can be covered by these three new platforms almost cover the mainstream customer demands of the entire market. Undoubtedly, the all-new logo, all-new product line planning, and all-new automotive product platforms will create a brand-new Kaiyi Auto.

Of course, these are still the efforts that Kaiyi Auto can realize from its own dimension for the new and electrified Kaiyi Auto. But in today’s era, if it can take decisive crossover actions and cooperate well with important brands in the technology industry, it will undoubtedly achieve twice the result with half the effort.

In fact, that’s exactly what Kaiyi Auto is doing.## Going Cross-Border, Building Better KAIYUE Cars

Choosing better partners can directly and quickly help update the manufacturing brand in the road of producing electric intelligent cars, making it faster and better. In mid-July, KAIYUE Cars officially signed a strategic cooperation agreement with Tencent Smart Travel.

In the future process of KAIYUE Cars moving towards intelligence, Tencent Smart Travel will help KAIYUE better understand and serve users by establishing connections with them and building a series of digital and application ecologies. Meanwhile, Tencent will also provide a cloud computing-based digital infrastructure to help KAIYUE Cars dig data assets in R&D, production, and marketing development, thus improving its production efficiency.

Of course, Tencent is only one of KAIYUE’s cross-border cooperation initiatives. In fact, KAIYUE Cars has confirmed partnerships with technological enterprises such as CATL, Huawei, zhiyingwanda, LINGO, and Dolphin Motors.

In the future, KAIYUE Cars will launch in-depth technological and platform cooperation with these partners by opening up car ecological construction permission. By utilizing the Yibin new energy automobile industrial chain collaborative development, KAIYUE Cars strives to create better, more technological advanced KAIYUE products in many fields, such as intelligent cockpit, battery technology, and vehicle-machine ecology.

According to KAIYUE Cars’ strategic goal, based on pushing forward the traditional fuel car business continuously before 2025, the brand will continuously renew the new energy vehicle product matrix. The enterprise will realize the 250,000 quality output goal by employing new pathways, platforms, brands, and business models.

Starting from 2026, KAIYUE Cars will gradually stop producing fuel cars and focus on integrating resources and brand assets to complete the full upgrade to “KAIYUE New Energy”. This plan and its timing are similar to most car manufacturers.

More importantly, once KAIYUE Cars completes this transformation, due to the visible increase in the new energy market demand, the enterprise is expected to win a better market share in the future. This is incredibly attractive to any young brand.

From now on, all the help for KAIYUE Cars brand breakthrough has been formed. That is: finding a new concept for the enterprise through brand construction, creating a new platform with new technology, using the platform’s capabilities to launch new products, making new friends with cross-border cooperation, and forming a new brand image with all the elements combined. Once all these objectives are achieved, a brand-new and better KAIYUE car will truly appear.

So you should know why I said “KAIYUE Cars has come to a good time to take off”, right?

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.