About Tesla’s Interior Aesthetics

Author: Chang Yan

It’s a global political and cultural issue that spans geography, history, technology, art, family ethics, and mother-in-law relationships to discuss Tesla’s interior aesthetics.

For those who like it, it’s the epitome of science fiction and simplicity.

For those who don’t like it, it’s just three words: “unfinished house”.

Today, we will focus on the issue of house decoration.

For a long time, there have been two paths for improving the unfinished house.

One is the soft outfit route, which creates a lively scene of furniture clusters by adding various aftermarket equipment to the vehicle. However, there are also downsides: due to the different styles of aftermarket vendors and limited skills, the aesthetics cannot keep up with Tesla’s native foundation.

The other route is the hard outfit route, which basically involves replacing the materials and style of the entire vehicle. Of course, you can also sense the downside of this plan from its name: it tends to smell of nouveau riche with too much force.

Thus, everyone in the world hopes that Tesla can provide an updated interior design, especially a comprehensive material upgrade.

However, it is unlikely that the official will come up with a new plan in a short period of time. After all, simpler and more common interiors play a significant role in boosting Tesla’s gross profit margin, which is essential for the company.

If the interior upgrade cannot be solved, then solve the people who can upgrade the interior.

Franz von Holzhausen is Tesla’s chief designer who has designed all of Tesla’s existing works. His wife, Vicki von Holzhausen, recently founded an interior design company called von Holzhausen, which may seem like a tongue twister to confuse you.

Recently, von Holzhausen announced the release of a new Tesla interior modification kit in collaboration with the well-known American Tesla performance modification company, Unplugged Performance.

Although Franz von Holzhausen has been trying to avoid his association with this design plan in every way, he himself has been a long-term addicted user of UP and often appears in UP’s tweets. It can be said that his aesthetic concept is somewhat reflected in this design plan.

As an aftermarket modification, it involves the removal and replacement of the original interior, so for each set of modification plans sold, one of Tesla’s original factory interiors is damaged.

The key issue is how to maintain consistency with Tesla’s central spirit. When Tesla says that it is adjusting the interior configuration for environmental protection, the aftermarket plan cannot advocate for causing greater damage to the environment for comfort. Otherwise, where would Musk’s face be?

This set of plans is called “Pure Vegan Leather”. The seemingly contradictory name is due to its soft, durable and comfortable texture like lambskin, but it will not harm the environment. It also has features such as scratch resistance, stain resistance, water resistance, and light weight. As the name Banbū suggests, its main raw material comes from bamboo, with a plant content of 83%.

Bamboo is not only a completely renewable material, but also with the title of one of the fastest growing plants in the world, its “regeneration” is very rapid.

And “lightweight” is not just talk. Its overall weight is only one-third of that of calfskin, and the official claim is that it can have a positive effect on the range of electric vehicles.

For Tesla fans, environmental protection is the soul of the brand, and this interior plan can reduce carbon footprint by 33% compared to cowhide.

Of course, everyone is certainly not fighting for environmental protection only. From the official pictures, it can be seen that the overall material and details have been greatly improved compared to the Tesla interior, and there are also a variety of color schemes.

Initially, there will be four colors to choose from: black, gray, caramel, and cherry.

If you have some of your own ideas, you can also freely tell the designer of the modification factory, including the engraved VH x UP metal brand logo, unique patterns, textures, and materials co-designed with users can also appear in the modification plan.

# As an example, I have concerns about the modification process and craftsmanship, and the joint modification of VH x UP provides production techniques similar to the original factory.

You can currently obtain modifications in three ways:

1. Place an order directly on the Tesla official website, transport the new car to UP’s factory, and UP will receive the vehicle at the Hawthorne factory, complete the modification, and then deliver the vehicle;

2. For existing vehicles, UP can provide enclosed vehicle transportation to its California factory for modification.

3. For directly purchasing UP modified vehicle models, such as S-APEX and Ascension-R vehicles, you can directly select this configuration.

This modification plan will be available in North America in the winter of 2022 and enter the European market in 2023. People in China should hurry up and negotiate representation.

As each vehicle modification is claimed to require 100 labor hours, there are likely to be limited spots available, so it’s better to act fast.

Whether it’s the current S3XY or the upcoming Roadster 2 and Cybertruck, this kit can be selected as an option.

Okay, let’s talk about the pricing to break your heart.

The standard configuration scheme is priced at $29,995.

If you want to customize it and add Alcantara and other high-quality vegan materials, the price will continue to increase to $39,995.

Reminder: the base model of the Model 3 was once sold in the United States for a lower price than this interior kit, and it’s uncertain how much the interior kit will be worth when you sell the car.

Should you modify your car like this? It has become a global political and cultural issue that spans geography, history, technology, art, family ethics, and mother-in-law relationships.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.